Expected duration: More than 6 months 2. Digital Marketing Specialist
Position Overview:
The Digital Marketing Specialist is the primary point of communication for clients and is accountable for meeting the goals of our clients' campaigns. This must be done within a defined scope, time and cost based on the requirements and constraints of specific campaigns. The Digital Marketing Specialist works closely with their dedicated Digital Strategist to create digital marketing strategies and execute on SEO work within their team.
Excellent communication and leadership skills are a must in this role. You will be accountable for ensuring a portfolio of clients are achieving the best ROI possible from their digital marketing. To achieve this, you will have a full team at your disposal as well as resources from other departments to draw from. While this is a work from home position, you can expect to frequently be on video speaking with clients and your team, as well as flying to visit clients in-person 1-2 times per quarter.
We are relying on you to make sure the "trains run on time", while also stepping in to help with the daily work as needed.
What You Will Do • Consistently communicate with clients over email, on video calls • Own and be accountable for the success of client digital marketing campaign • Keep the team organized and all client campaigns moving forward • Create and actively manage campaign roadmaps • Complete monthly client reports and other campaign reports as needed • Breakout strategic objectives to the task level • Maintain and manage each client project within our project management system • Work with the Digital Marketing Manager and team to ensure all client campaigns are successful • Complete all assigned technical SEO tasks • Track, report, and analyze website analytics and social media and campaigns • Optimize copy and landing pages for search engine optimization • Perform ongoing keyword research, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor websites and online presence • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and optimization • Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
What We're Looking For • Proactivity, ownership, confidence and motivation to grow • Ability to create digital marketing strategies and break them down to the task level • An ability to stay organized, meet multiple deadlines and pay attention to details in an open, fast-paced and entrepreneurial environment • Proven technical SEO experience • Experience with A/B and multivariate experiments • A true love of organization and keeping things organized • Data driven thinking as this is a very technical and data rich environment • Excellent communication skills - within the team, other departments and with external clients • Experience with optimizing WordPress websites • Ability to follow up on tasks so they get completed, without nagging team members • In-depth experience with common SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, etc) • Knowledge of ranking factors and search engine algorithms • Manage client budgets and campaign resources • Microsoft Excel and Google Sheets for data analysis including function mastery and pivot tables • Ability to create and help the team execute on digital marketing strategies • Experience working in the digital marketing and SEO industry • Solid understanding of performance marketing, conversion, and online customer acquisition • Ability to manage multiple campaign projects, clients and deadlines • Understanding of the legal industry and how law firms work is a plus • Up-to-date with the latest trends and best practices in SEO, SEM, PPC and social media • Working knowledge of HTML, CSS, and JavaScript development and constraints • Experience with Agile project management methodologies (Scrum, Kanban, etc) is a plus • A quiet dedicated home work environment with reliable high-speed internet access \
We offer ; A competitive salary based on your experience. • Quarterly profit-sharing bonuses and participation after your first year of employment. • Opportunities for career growth and advancement within the company
• In-house training and professional development through seminars and conferences (tell us what you want to learn, and we'll give you our support)
