I’m just in the process of transitioning from my current career as an IT programme manager back to my previous career of Performance Management Consultant and Coach. I want to develop an online business which sells my ideas, workshops and coaching services. My plan is to write, edit and publish a book that I can use to re-establish credibility, open doors and generate leads and in parallel create online products that I can sell.
As I’m effectively starting from scratch, I need to develop a consistent brand and a website that acts as a hub for me to:
1. Establish my brand and credibility 2. Capture, store and manage email addresses 3. Enable support a Blog, Podcasts and a newsletter 4. Generate multiple sources of income from Online sales: eBooks, Courses, Affiliate marketing 5. Link to information/promotion sources such as Twitter, Instagram, Facebook, YouTube, Pinterest, Medium and LinkedIn. 6. Book and pay for coaching slots in my calendar 7. Promote public weekend courses; book places and take payments
What I currently have: Excellent IT skills 2000 LinkedIn contacts 40% of a book A registered domain name Lots of collateral and artefacts I can use to generate presence and noise My name accounts on Twitter, Instagram, Facebook, YouTube, Pinterest, Medium and LinkedIn. Bags of passion and enthusiasm for what I want to do A good idea of what I need to do to get online, although to be fair – it’s all theory and research - NO practice!
What I don’t currently have: Any recent awareness of me as a consultant or coach (All my references are from 2010 and earlier) A qualified email list Proven competence in the how-to/mechanics of digital marketing Any logo, stationery pack or design collateral Any hosting
What I expect to be able to do from the website Blog Posts Podcasts Capture email addresses
What I’d like from you: An understanding of how you would approach helping me with the above. What it would cost for your help and support to make it happen
Budget I have no idea what the appropriate budget should be - I'm open to discussion on this.