We are an established eco-conscious cosmetic brand with a single product called Pit Putty. We want to rebrand, creating an overarching brand with many products underneath it; Pit Putty being only one of those products. www.pitputty.eu
This job is to create a comprehensive brand identity pack, brand name & logo; and example packaging for 2 products.
Concept stage: - We have a good grasp of our current brand positioning - this will need refining and expanding on with your help. Let's Skype call for this initially. - We’d need you to also help refine the expression of the brand identity including the tone of voice, communication guidelines, positioning statement, tag line and marketing guidelines. - The creation of comprehensive visual guidelines for the new brand. - The final step is to collaborate to create a thought-out brand name and from there, our unique and memorable logo and thumbnail.
Everything needs to be in a fully comprehensive brand identity pack. The outcome we need is to be able to give the brand identity pack to any employee, freelancer, marketer or designer to accurately and consistently communicate the vision and verbal tone of the brand.
Packaging design: - Creatively conceptualise the overall packaging design, including the theme going across the range. - Design of the packaging for 2 example products, using the above brand guidelines. - Business card creation
We want to foster a long-term relationship with a graphic artist who can help us with our design needs on an ongoing basis.
If you believe you have the experience, creative skill and perfectionism that we’re looking for, please provide links for two companies which you have created the branding for and we’ll get in touch with them directly for a reference of your work. We're looking to have this project completed in 2-3 weeks from the start date and I look forward to starting on this project within the next few days.
