Social Media Influencer Freelancing Website for the promotion of sales of Ecommerce products
I am looking have a website built based on Wordpress so that I can maintain it. I have included a lot of detail here to try and explain the concept as best as I can but feel free to ask me should you have any further questions.
I have come across this open source theme (https://www.appthemes.com/themes/hirebee/) and maybe it would be a good source for code for some of the features to save time or maybe you would feel it easier just to build it from scratch.
Concept
The site is a reverse auction website where sellers with online stores can post job postings for products that they are looking for an influencer/blogger to help boost the sales of the product through marketing it through their Instagram and other social media channels to their followers. Postings can either be a fixed price contract or a sales commission (Stripe Connect). As with any reverse auction site the seller sets their budget be it for a fixed price contract a commission contract or both and influencers can bid on the job postings that align with the content that they share on their Social media. The seller can accept offers from a number of influencers/bloggers as they may want to hit a number of locations, demographics etc. and utilise the services of influencers in all of those locations.
Home Page
Links to Set up a Seller or Influencer account
List of the most recent job posts
For Sellers - Synopsis of job options (fixed price/commission), noting that you can have several influencers at once. Noting how you can use this platform to reach out to influencers who are ready to promote your products and drive highly convertible traffic to your website to buy your products. Noting how you can track how your jobs are doing from your personal dashboard
For Influencers – Synopsis of how you can bid on jobs and the different payment options. Noting how you can use this platform to move from the stage of content creation to build your following to begin to work with businesses to promote their products and generate revenue for yourself. Noting how you can track how your jobs are doing from your personal dashboard
List of highest rated influencers
List of highest rated sellers
Your money is safe – we note how we use Stripe for payments which is widely used and very safe and secure. There is no up front payments with price jobs only paid once the seller and influencer agree that the marketing campaign is up an running or in the case of commissions you are only paying as you get sales driven by the influencer.
List of key market sectors – Fashion, Beauty, Lifestyle, Health, Food, Travel, Entertainment, DIY, Technology.
Post a Job
Form for posting a job:
Job Posting Title, Company Name, Product name, Description, Market sector (dropdown), target age range (dropdown multiple selection), target location (dropdown multiple selection), Fixed price/commission/both (drop down), Budget, Promotion discount, Upload photos of product
Searching Postings
Search by description (typed search) Market sector (dropdown), target age range (dropdown multiple selection), target location (dropdown multiple selection), Fixed price/commission/both (drop down), Budget
Online Chat – This is needed to allow sellers and influencers to communicate when reviewing and accepting bids, setting up jobs, chat during jobs and for the conclusion of jobs. They need to be able to upload files so that they can share marketing materials. The chat needs to be set up such that certain banned keywords can be set by the site admin that if typed will disable the message send button. These include email address and phone numbers.
Cookie Link Generator – For an influencer to run a campaign they need a link that they can post for their followers to click to bring them to the Seller’s website. Once a user clicks on this link our cookie (which is part of what has to be developed for this website) is applied to their browser which stays on their browser for up to 90 days or until they click on another of our links from another Influencer for the same Seller. Then when they purchase from the seller using the discount code provided by the influencer the cookie sends the sale (1 sale count and sale value) back to our website and using the seller’s credit card the commission value is charged (e.g. 25%). 15% of the total commission (3.75% of the total sale value in this example) is split out for our website to cover our margin and the credit card fees with Stripe. That covers commission jobs. In the case of fixed price jobs the Sellers dashboard in their account area is updated with the increase in sale count as well as the total revenue from this influencer, this particular posting (as they may have several influencers on the posting) and their monthly and yearly totals.
