Your task is to create an omnichannel CRM campaign targeting expectant parents. We want to position “the brand” as the number one trusted brand for expectant parents, with the objective of increasing market share and footfall (in-store and online).
The campaign you propose should include the overarching strategy, budget, the rationale as well as identifying the target audience and how you can capture their attention and imagination along their parenting journey. You are free to make reasonable assumptions along the process.
Your campaign should also include an automation nurturing program that will be targeted to acquired expectant moms along their pregnancy week by week journey.
The campaign will need to stand out and increase “the brand” awareness and penetration rate for expectant parents by 30%.
Key Deliverables:
1. Omnichannel Marketing Plan (CRM/Digital) 2. Look and feel of the campaign (FB post/ EDM design etc) 3. Facebook content plan 4. PPC and Facebook Ads Budget and campaign plan with keywords and targeting 5. Other digital/ offline platforms plan with budget 6. Sample Omnichannel trigger automation design for prenatal journey (please provide a specific automation trigger design) 7. Success Metrics
