Job Summary We are seeking a creative, self-starter, forward-thinking, and organized social media specialist to join our The Forgotten Land Fantasy Novel team. You must be able to create consistent, meaningful content on all social media platforms and establish a strong online presence for this project. You will act quickly and gracefully to respond to questions and resolve any complaints or criticisms posted on social media.
* Duties and Responsibilities Build and execute social media strategy through research, benchmarking, messaging, and audience identification Write, develop, and strategize online content production and scheduling Assist with crisis management, bad reviews, and negative news communications Generate, edit, publish and share content daily (original text, images, video) Build meaningful connections and encourage community members through dialogue and messaging Create and maintain our social media pages and profiles Moderate user-generated content and messages appropriately, based on our policies Create and implement social media marketing plan and editorial calendar Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes Collaborate with other departments to manage our reputation, coordinate promotions, and increase reach
* Requirements and Qualifications Strong written and verbal communication skills Passionate about fantasy novels, reading books, digital marketing and social media Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) Knowledge of project management Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
