Expected duration: Ongoing ALIF MARKET DMCC is a trading company based in Dubai, UAE. The core business is a wholesale of high-quality mineral fertilizers and other products. We are looking for a freelancer (NOT A MARKETING AGENCY) who will maintain following tasks:
1. Business development / acquisition of new customers using digital marketing, media, brand building and any other related vertical, as well as the development of existing customer relationships to develop business opportunities; 2. Building and implementing a digital strategy - a plan for promoting goods and services on the Internet, interacting with the sales department in order to fulfill the plan; 3. Building effective communication between the company and customers on the Internet (through paid advertising - according to the PPC model, Email marketing, social networks, etc.); 4. Testing and evaluating the effectiveness of various communication channels and developing new ones; 5. Conducting, managing and optimizing paid advertising campaigns on various platforms; 6. Generating leads from SEO, LinkedIn, other social networks and paid advertising (AdWords and SMM); 7. Monitoring and administering web analytics dashboards, reports and key reporting tools, indicating key areas of importance in accordance with the objectives; 8. Creating content (visual and text) and maintaining our presence on LinkedIn, Facebook, Twitter, Instagram, YouTube, other social networks and Telegram channels; 9. Improving the overall website with quality content, design and orderly approach to product promotion; 10. Other duties as assigned.
Requirements: - Excellent Business English, verbal, written and presentation skills; - Excellent knowledge of and experience in SEO, SEM, PPC, CTR, Keyword Density, Web Marketing, Google Ad words, Google Analytics, Social Media Optimization (SMO), Online Advertising, Social Media Marketing Campaigns (SMM), Keyword Research; - Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
