Expected duration: 3 - 4 weeks Brand / Graphic Designer required to deliver full branding concept / amend / final delivery + brand guidelines for creative agency. Brief is as follows:
In terms of branding elements for the guidelines, they’ve asked for the following. I would expect it would be around 2/3 pages.
Brand Logo Concepts (up to 5) + amendments/revisions + final logo output + Brand Guidelines to include:
1. Brand Guidelines
To provide a set of brand guidelines in .pdf format for the programme for consistency of presentation incorporating use of logos, typeface and colours.
Sections to be included are as follows:
a) The approach Consistency in all online and offline outputs
b) To include: - Key logos must appear side-by-side with respective partner/funder guidelines taken into consideration - Use of any additional logos e.g. DIfG clients - Logos placement and clearance zone including small assets e.g. social media posts - Include contextualising and accommodating DIfG within the other partner brand e.g. on partner websites - Created templates to adhere to each respective partner’s and the funder’s brand guidelines, any marketing materials created outside of these templates will require signoff from each partner - Reference to case study template and logos
c) Brand typography
d) Colour palette (primary/secondary)
e) Messaging, language and context To include: - Statement examples - Language
f) Brand imagery To include - Type of imagery - No stock - Provide examples of the style of photography - Use of illustrations and infographics for figures and data
UK-based designers only. White-hat delivery but could lead to further work within this project but also others
