Here are the specifics of what I want and the success factors that I expect to achieve… I know the budget is unreasonable, but I don't know how much it should be.
I expect you to know to build your own scope of services and the costs to achieve the desired results.
There is a (more or less) fixed-fee for the pre-launch services required, then a variable fee once launched to achieve the expected results.
Services; Pre-Launch. These services are considered one-time and necessary before we start actively launching.
• SEO; I need a review of the SEO on the website and provide the services to optimize the SEO. Our website is in WordPress using the Kadance theme and includes Rankmath. Rankmath shows there are opportunities for improvement and we need to make these changes.
• Aggregators; We need to optimize the presence of our podcasts on aggregators and optimize the SEO.
o Existing Aggregators (Audio); We currently host the audio version on LibSyn and feed to; iTunes, Google Podcasts, Amazon Music, Spotify, iHeart Radio, and RSS feeds. We can add to this the additional aggregators here; https://castos.com/podcast-directories/
o Existing Aggregators (Video); The video versions exist on Vimeo and YouTube. There are no others.
• Social Media; We currently have a Twitter Account (TheOutliersInn), and a Facebook Page, and a LinkedIn Page. We should expand our social media presence to other platforms (such as Instagram) and look for recommendations for platforms that will support both our audio and video podcasts.
Services; Launch
• Outreach; We need a detailed strategy to actively perform outreach to build the audience. No paid advertising.
Expected Results;
• Views, 10,000+
• Downloads, 1,000+
• Subscribes, 1,000+
• Rankings, 1,000+
Project ID:
3275434
Project category:
Podcast, SEO, Social Media Marketing, Facebook, Instagram
