Expected duration: 3 - 4 weeks We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities for clients of our small website design and marketing agency. You will primarily be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase search rankings and website traffic.
* Familiarity with marketing funnels and flywheels, leveraging social media, optimizing email capture, and social media advertising is a big plus in being considered for this position.
We’re looking for an avid and sophisticated digital marketing professional - someone with a deep understanding of what drives traffic and makes content engaging on various platforms.
We ideally need someone who can work business hours during Pacific Standard Time.
Key responsibilities:
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords • Work with editorial and marketing teams to drive SEO in content creation and content programming • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Develop and implement link building strategy • Perform ongoing keyword discovery, expansion and optimization • Help develop and execute online marketing campaigns to sell products, online courses, and other offerings • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in marketing campaigns • Help monitor, grow, and enhance clients' social media presence on platforms including Facebook, Twitter, Instagram, and LinkedIn • Oversee website analytics and social media metrics reporting on a monthly basis, utilizing insights reports from the various channels • Stay on top of emerging trends and news about SEO and performance marketing • Consistently consider creative ways to adapt content to emerging platforms • Provide occasional support to people accessing clients' content online
Key Capabilities
• High integrity, keeps information strictly confidential, helpful, takes responsibility, learns from feedback
• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Competency Marketing and Communications and desire to learn more about trends in the field
• Demonstrated knowledge of social media marketing, including reporting tools and analytics
• Competent with the following platforms/software: WordPress, Skype/Zoom, Google Meet, Active Campaign, MailChimp, Dropbox, Gmail, Google Drive, Microsoft Excel, Microsoft Word, Microsoft Powerpoint
• Strong writing skills, able to be both professional and kind
• Even-keeled, resourceful, adaptable; comfortable with the zigzags and fast pace of small business
