Job Summary: We are looking for an Email Funnel Specialist to join our marketing team. As an Email Funnel Specialist, you will be responsible for designing, implementing, and optimizing email campaigns that engage, nurture, and convert our target audience into customers. You will work closely with other marketing team members to create email marketing strategies that support our business goals and drive revenue growth.
Key Responsibilities: • Develop email marketing strategies that align with our business objectives, target audience, and customer journey stages. • Design, build, and implement email funnels and sequences that engage, nurture, and convert leads into customers. • Create compelling email copy and visual assets that align with our brand messaging and tone of voice. • Conduct A/B testing of email campaigns to optimize open rates, click-through rates, and conversion rates. • Analyze and report on email marketing metrics, including campaign performance, audience segmentation, and email deliverability. • Collaborate with other marketing team members to integrate email marketing into our overall digital marketing strategy, including social media, content marketing, and paid advertising. • Stay up-to-date with email marketing trends, best practices, and industry standards to continually improve our email marketing efforts. • Manage and maintain our email marketing software and systems, ensuring that data is accurate and up-to-date.
QUALIFICATIONS: 2+ years of experience in email marketing, preferably in a B2B setting. • Proficiency in email marketing software, such as Mailchimp, Constant Contact, or Hubspot. • Strong analytical skills and experience with email marketing metrics and reporting. • Excellent copywriting skills with the ability to write compelling and effective email copy. • Experience with A/B testing and optimization of email campaigns. • Strong project management skills with the ability to manage multiple projects and deadlines. • Detail-oriented and highly organized with excellent communication and collaboration skills.