Expected duration: 1 - 6 months I require an SEO consultant to provide some basic training on Google Analytics.
Session 1 - New measurement concept and reporting features. Modules
What is GA4, and how does it work How is it different to Universal Analytics What are events within GA4 What is a user, and how does GA4 track things How does it work for apps How to use the interface How to use the new insights section How to use the reporting section How to see campaign reports How to see landing page reports How to see events reports What you'll gain
Get hands-on experience operating a GA4 account. Discover the main differences between GA4 and Universal Analytics and gain confidence in using its new concepts – 'users' and 'events' rather than 'sessions'. Get to grips with the interface and learn about the default reports available.
Session 2 - Custom reporting and tailor-made insight generation. How to customise the reporting section How to create your own events How to create your own conversion events How to use the 'exploration' interface How to migrate your universal analytics goals How to use the attribution settings and what is attribution How to set up audiences and segmentation How to set up custom dimensions How to integrate GA4 with other platforms
MUST be UK based. Happy to train over Zoom and have excellent communications.
We would want the training to be linked to the recruitment industry
