Expected duration: More than 6 months Marketing Manager & Lead Generator
ABOUT US
We are a recruitment agency based in London, United Kingdom with plans to expand our staffing agency services to Texas, USA.
We specialise in recruitment for propTech, flexible /co-working space companies, facilities management companies, and commercial property companies.
We are seeking a Marketing Manager who is proficient with • Lead generation digital marketing campaigns for B2B business development on Linkedin • Graphic design: Adobe suites, Canva, amongst others • Video creation: Lumen, Canva, amongst others • Copywriting for B2B lead generation, creating client studies, client brochures, and website content. • Ideally, experience with the Volcanic (Access) CMS to create new pages and content on our website
• Working alongside our recruitment consultants and business developer to develop digital lead generation campaigns for building relationships with corporates, and small and mid-size enterprises (in our recruitment sectors listed above) through prospecting and marketing to our audience of decision makers and hiring managers within our target markets / audience in the United Kingdom and Texas (principally DFW, Austin, and other major surrounding metro areas).
• Creating high quality GIF or animated images to advertise job vacancies primarily on Linkedin and other social platforms; Twitter, Facebook, and potentially Instagram and Tik Tok
• Creating high quality GIF or animated images or videos (using stock videos from iStock or similar) that can be hyperlinked to post on Linkedin or sent in Linkedin messages / emailed to decision makers to view candidate profiles or case studies, or videos on our website (similar to The Scoop or Paiger – examples can be provided). See a video example here: https://www.loom.com/share/4aa0ed045e9d43eb871d02f06c19fc02?t=18
• Creating high quality glossy digital (pdf) branded client brochures including the copy. This will be used as embedded sliders and our webpages and Linkedin posts
• Creating document sliders / image carousels that can be posted on our Linkedin profiles, Linkedin company page, and website.
• Creating new pages and content on our website ( Volcanic CMS) for the creation of ‘client case studies’ that we can link to in our targeted email and Linkedin messaging campaigns
• Creating new pages and content on website ( Volcanic CMS) for the creation of sector-specific ‘Candidate Profile’ pages with embedded document sliders where our target audience can view candidate profiles. These pages will be link to in our targeted email and Linkedin messaging campaigns with embedded GIF/animated images you create for Linkedin
• Create animated banners for use across our social media channels
EXPERIENCE REQUIREMENTS:
• Any recruitment marketing experience is strongly preferred. • B2B Business development / lead generation, digital marketing experience (in the recruitment / staffing industry) is strongly preferred.
CONTRACT LENGTH:
• We work completely remotely, and we can offer you the autonomy to work on a flexible schedule. Our only requirement is that deliverables are achieved on time.
• In terms of contract length, this role can go on indefinitely providing that we are both satisfied with the arrangement. Depending on the progress we make together on this, we can offer you part-time / full-time hours / permanent employment once your work has demonstrated the desired results in securing more clients and job vacancies.
WHAT WE SUPPLY:
• We would prefer you to have your own account subscriptions for images, stock video, and design platforms / software however, we can supply marketing tools and license subscriptions as needed.
• A team messaging platform (RingCentral IM) to communicate with our team to collaborate on business development and sector-specific lead generation campaigns.
