Rebel Hues is on a mission to redefine beauty norms and empower individuals to embrace their unique selves. We proudly challenge the status quo with our mantra 'Defy Ordinary', celebrating diversity through every stitch and seam. With an unapologetic blend of daring and desirable designs, we provide lingerie and gym wear that encourages self-expression and confidence. At Rebel Hues, we believe that everyone should revel in their body's beauty and have the freedom to rebel when they desire.
Objectives:
Overarching objective is to design an iconic and memorable logo that leaves a lasting impression, becoming an emblem of Rebel Hues' mission to redefine beauty standards and promote self-love.
* Celebrating Diversity: The logo should incorporate elements that reflect the diversity of body shapes, sizes, and skin tones, showcasing our commitment to inclusivity. * Empowering Imagery: Infuse the design with bold and empowering symbols that evoke confidence, rebellion, and self-expression. * Dynamic Typography: Use modern and impactful typography to highlight the brand name, reflecting our contemporary and trendsetting identity. * Innovative Composition: Design a logo that breaks away from conventional norms, embodying our mission to 'Defy Ordinary' and challenge traditional beauty standards. * Elegance and Sensuality: Infuse an element of sensuality and sophistication into the logo, paying homage to the lingerie aspect of Rebel Hues' offerings. * Timeless Appeal: Design a logo with a timeless quality, capable of resonating with a wide audience while staying true to Rebel Hues' rebellious spirit. * Bold Symbolism: Incorporate powerful symbols that embody the rebellion and body positivity at the heart of Rebel Hues' mission.
Brand Values & Personality:
Core Values: * Authenticity: We value genuine self-expression and celebrate individuality in all its forms. * Inclusivity: We believe in representing and celebrating the diversity of the real world, ensuring everyone feels seen and valued. * Empowerment: We strive to empower individuals to embrace their bodies, rebel against societal norms, and express themselves with confidence. * Quality Craftsmanship: We are committed to delivering products of the highest quality, combining comfort, style, and functionality. * Sustainability: We aim to minimise our environmental impact by using eco-conscious materials and ethical manufacturing processes.
Personality: * Rebellious: Our brand exudes a rebellious spirit, challenging conventional beauty standards and encouraging bold self-expression. * Confident: We inspire confidence in our customers, helping them feel comfortable and empowered in their own skin. * Inclusive: We create a welcoming space where everyone feels represented, accepted, and celebrated. * Trendsetting: We stay ahead of the curve, offering designs that blend the daring with the desirable, setting new trends in the world of lingerie and gym wear. * Empathetic: We understand the unique journeys of our customers and strive to meet their needs with compassion and understanding. * Unapologetic: Rebel Hues encourages unapologetic self-love and self-expression, promoting a sense of pride in one's body and individuality. * Boldly Creative: We embrace creativity as a means of breaking boundaries and pushing the limits of traditional design, allowing for innovative and exciting products
Target Audience:
Demographics: * Age Group: 18-45 years old, primarily targeting young adults and middle-aged individuals who are fashion-conscious and value self-expression. * Gender: Primarily female, but also inclusive of individuals of all gender identities who appreciate high-quality lingerie and gym wear. * Income Level: Middle to upper-middle class, with disposable income for investing in quality clothing items. * Education Level: Varied, with a mix of individuals holding high school diplomas, bachelor's degrees, and higher educational qualifications. * Location: Urban and suburban areas with access to gyms, fitness centres, and a vibrant fashion scene. * Occupation: Diverse range of professions, including professionals, students, fitness enthusiasts, and individuals with active lifestyles.
Color & Typography Preferences:
We favour bold colours over pastel or washed out colours. We are currently working through a re brand so are open to proposed colour schemes as have not yet decided on our new brand colours. The same is true of typography where we favour clear fonts.
Logo Usage:
* Social media and other digital platforms. * Mobile, tablet and desktop devices. * On merchandise - leggings and ladies gym wear (subtly, the intent is not for the logo to be the main attraction).
Examples and Inspiration:
* Bonafide logo - simplicity and deceptively clever naughtiness. * Amorous Dress, Lola Lingerie, Mambafit and Squatwolf - Simple, distinct, on-brand and highly recognisable.
