Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Comprehensive Ecommerce SEO Campaign Category: Analytics, Content Strategy, Digital Marketing, Internet Marketing, Keyword Research, Link Building, Marketing, SEO Budget: $750 - $1500 USD
07 Dec 2025 17:04 GMT
PR Management for RF Technology Company Category: B2B Marketing, Branding, Content Writing, Corporate Identity, Graphic Design, Linkedin, LinkedIn Profile, Rebranding, Technical Writing, Web Design Budget: $250 - $750 USD
07 Dec 2025 17:03 GMT
Elegant Shopify Store for Electronics Category: HTML, Payment Gateway Integration, SEO, Shopify, Shopify Development, Shopify Templates, Web Design, Web Development Budget: ₹1500 - ₹12500 INR
07 Dec 2025 17:01 GMT
WooCommerce Plugin Setup for dsa-cic.org Category: ECommerce, Payment Gateway Integration, Payment Processing, PHP, Product Management, Shopping Cart Integration, Web Design, Web Development, WooCommerce, WordPress Budget: $250 - $800 USD
Inventory Cleanup & Analysis Category: Data Analysis, Data Cleansing, Data Management, Data Processing, Database Administration, Excel, Google Sheets, Microsoft Access Budget: €250 - €750 EUR
07 Dec 2025 16:59 GMT
Enroll Californians In Online Course Category: Content Marketing, Customer Service, Data Entry, Email Marketing, Event Planning, Lead Generation, Marketing, Project Management, Public Relations, Social Media Marketing Budget: $30 - $250 USD
07 Dec 2025 16:59 GMT
Custom 3D CAD Model Store Category: 3D CAD, API Development, AutoCAD, CAD / CAM, Database Management, MySQL, PHP, Web Development Budget: $10 - $5000 USD
07 Dec 2025 16:58 GMT
DevOPS for clothing shop dsa-cic.org Category: Alerting, Cloud Monitoring, DevOps, Documentation, HTML, Open Source, PHP, Software Architecture, Terraform, Web Design Budget: $20000 - $50000 USD
Facebook Ads for Clothing Brand dsa-cic.org Category: Advertising, Conversion Rate Optimization, Copywriting, Digital Marketing, Facebook Ads, Facebook Marketing, Google Adwords, Internet Marketing, Search Engine Marketing (SEM), Social Media Marketing Budget: min $50 USD
