Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
ERP UI/UX Design for Tourism Category: Graphic Design, Mobile Development, React.js, UI / User Interface, User Interface / IA, UX / User Experience, Web Design, Web Development Budget: $8 - $15 USD
Dropshipping Leads Category: Advertising, Digital Marketing, Facebook Ads, Google Ads, Google Adwords, Internet Marketing, Lead Generation, Sales Budget: ₹1500 - ₹12500 INR
Netflix-Style Streaming Website Development Category: CSS, Frontend Development, HTML, JavaScript, Next.js, UI / User Interface, Web Development, Web Design Budget: ₹12500 - ₹37500 INR
06 Dec 2025 16:56 GMT
Gestion Annonce Leboncoin Régional Category: Advertising, Content Creation, Content Marketing, Digital Marketing, Marketing Strategy, SEO, Social Media Management, Social Media Marketing Budget: €8 - €30 EUR
06 Dec 2025 16:56 GMT
Polish Historic Text Transcriptions Category: Content Writing, Copy Editing, Data Entry, English Spelling, Proofreading, Research, Transcription, Writing Budget: $10 - $30 AUD
Boost My Google Maps Ranking Category: Content Marketing, Google Ads, Google Analytics, Internet Marketing, Keyword Research, Link Building, Search Engine Marketing (SEM), SEO Budget: $250 - $750 USD
06 Dec 2025 16:55 GMT
iOS App Beta Testing for Students Category: App Development, IOS Development, IPad, IPhone, Mobile App Development, Mobile App Testing, Testing / QA, User Experience Research, User Interface / IA Budget: $10 - $15 USD
06 Dec 2025 16:53 GMT
Excel Data Cleaning & Formatting Category: Data Analysis, Data Entry, Data Management, Data Processing, Excel, Excel Macros, Excel VBA, Visual Basic Budget: ₹600 - ₹1500 INR
