Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Instagram Ads for Shopify store Category: A / B Testing, Advertising, Content Creation, Facebook Marketing, Google Adwords, Instagram Ads, Instagram Marketing, Internet Marketing, Sales, Shopify Budget: $10 - $100 AUD
02 Mar 2026 23:03 GMT
Panduan Penggunaan Produk Pakaian Category: Content Writing, Fashion Writing, Figma, Graphic Design, Illustration, Instructional Design, Technical Writing, Word Processing Budget: $15 - $25 USD
02 Mar 2026 23:00 GMT
Remote Website full stack Developer Needed (project based) Category: Cloud Data, Content Management System (CMS), CSS, Java, JavaScript, Node.js, Web Development, Web Design, Website Management, Website Optimization Budget: €250 - €750 EUR
Automate WordPress Internal Linking Category: Automation, Data Analysis, Google Analytics, Link Building, PHP, SEO, Web Development, WordPress Budget: $30 - $250 USD
02 Mar 2026 22:53 GMT
Responsive XD-to-HTML Conversion Category: Adobe XD, CSS, CSS3, Frontend Development, HTML, HTML5, JavaScript, Web Development Budget: ₹1500 - ₹12500 INR
02 Mar 2026 22:52 GMT
AI Video Creation for Bourbon Category: AI Art Creation, AI Design, AI Development, Graphic Design, Illustration, Logo Design, Photoshop, Video Production Budget: $250 - $750 USD
02 Mar 2026 22:52 GMT
Build Advanced Crypto Discussion Forum Category: API Development, Database Management, Graphic Design, HTML, JavaScript, Node.js, PHP, React.js, Web Development, Web Design Budget: €750 - €1500 EUR
02 Mar 2026 22:51 GMT
Realistic Young Adult Female Athlete Category: 3D Art, 3D Modelling, Animation, Art Consulting, Caricature & Cartoons, Character Illustration, Graphic Design, Illustration Budget: €250 - €750 EUR
