Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Part-Time AI/ML Engineer Needed Category: CAD / CAM, Computer Vision, Data Augmentation, Finite Element Analysis, Machine Learning (ML), Natural Language Processing, Predictive Analytics, Python Budget: $250 - $750 USD
27 Mar 2026 22:59 GMT
Remote Worker for Content Creation and Site Management Category: Annual Report Design, Content Creation, Content Management System (CMS), Content Writing, Video Editing, Video Production, Video Services, Web Design, Website Management Budget: $15 - $25 USD
27 Mar 2026 22:57 GMT
Nature-Inspired Abstract Canvas Art Category: Abstract, Art Consulting, Art Installation, Arts & Crafts, Caricature & Cartoons Budget: $750 - $1500 USD
MS Project Cash Flow Alignment Category: Construction Management, Construction Monitoring, Microsoft Project, Project Management, Project Scheduling, Risk Management Budget: ₹1500 - ₹12500 INR
27 Mar 2026 22:52 GMT
Corporate Hero UI Re-creation Category: Photoshop, Adobe XD, Figma, Graphic Design, Logo Design, Motion Design, Photoshop Design, UI / User Interface, Web Design Budget: $15 - $25 USD
27 Mar 2026 22:50 GMT
LinkedIn Ads Lead Gen Specialist Category: A / B Testing, B2B Marketing, Conversion Rate Optimization, CRM, Digital Marketing, Internet Marketing, Lead Generation, Leads, Marketing, Sales Budget: $30 - $250 USD
27 Mar 2026 22:47 GMT
Advanced Japanese Voice Recordings Category: Audio Editing, Audio Services, English (US) Translator, Japanese Teaching, Japanese Translator, Japanese Tutoring, Voice Artist, Voice Assistance Devices, Voice Over, Voice Talent Budget: ₹600 - ₹1500 INR
27 Mar 2026 22:44 GMT
Intermediate Relaxation Yoga Videos Category: Audio Services, Content Creation, Fitness, Post Production, Video Editing, Video Production, Video Services, Yoga Budget: $15 - $25 AUD
27 Mar 2026 22:41 GMT
FreePBX VoIP & Caller-ID Setup Category: Asterisk PBX, Debian, Linux, Network Administration, Network Engineering, SIP, System Administration, Telecom Sales, Telecommunications Engineering, VoIP Budget: ₹12500 - ₹37500 INR
AI Art E-commerce Automation Setup Category: AI Art Creation, AI Development, Automation, HTML, PHP, SEO, Shopify, Shopify Templates Budget: $30 - $250 USD
