Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Self-Hosted AI Video Generator Category: After Effects, AI Content Creation, AI Development, AI Model Development, Animation, Machine Learning (ML), Video Editing, Video Services Budget: $250 - $750 USD
31 Dec 2025 17:04 GMT
4-Clip Instagram Reel Edit (ASAP - today) Category: Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, Final Cut Pro, Video Editing, Video Post Editing, Video Processing, Video Production, Video Services Budget: £10 - £20 GBP
31 Dec 2025 17:04 GMT
Social Media Post Content Creation Category: Article Writing, Content Creation, Content Writing, Copywriting, Ghostwriting, Social Media Copy, Social Media Management, Social Media Marketing Budget: ₹1000000 - ₹2500000 INR
31 Dec 2025 17:03 GMT
Multi-Platform Event & Movie Booking App Category: Android, Backend Development, IOS Development, IPhone, Mobile App Development, Payment Gateway Integration, PHP, UI / User Interface Budget: ₹1500 - ₹12500 INR
Polymarket Trading App Development Category: API Integration, C#, Programming, Desktop Application, Financial Software Development, Java, JavaScript, Python, Software Development Budget: $250 - $750 USD
31 Dec 2025 17:01 GMT
Realistic Roblox Car Game Development Category: 3D Animation, 3D Modelling, 3D Rendering, C#, Programming, Game Design, Game Development, Game Testing, Roblox, Scripting, Unity Budget: $30 - $250 USD
Proposal to be visually presented in Word doc Category: Content Writing, Corporate Identity, Data Visualization, Graphic Design, Powerpoint, Presentations, Prezi, Visual Design, Word, Word Processing Budget: ₹1500 - ₹12500 INR
31 Dec 2025 16:57 GMT
Concrete Feedmill 3D Render Category: 3D Animation, 3D Design, 3D Modelling, 3D Rendering, AutoCAD, Building Architecture, Revit, SketchUp Budget: $250 - $750 USD
Lead Generation Meta Ads Category: A / B Testing, Advertising, Digital Marketing, Facebook Marketing, Google Adwords, Instagram Marketing, Internet Marketing, Lead Generation Budget: $250 - $750 USD
