Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Artikel Pendidikan 500 Kata Category: Blog Writing, Content Writing, Copywriting, Data Entry, Excel, Indonesian Translator, Proofreading, Research, SEO Budget: $15 - $25 USD
Art Supplies Review Video Tutorials Category: Adobe Premiere Pro, Article Writing, Content Creation, Copywriting, Ghostwriting, Video Editing, Video Production, Video Services Budget: $15 - $25 USD
08 Mar 2026 05:01 GMT
Website for a Book Launch Category: Email Marketing, Graphic Design, HTML, Illustration, SEO, Web Design, WordPress Budget: $250 - $750 USD
08 Mar 2026 05:00 GMT
Suspenseful 2D Book Trailer Animation -- 2 Category: 2D Animation, 2D Animation Explainer Video, 3D Animation, Adobe Animate, After Effects, Animation, Caricature & Cartoons, Video Editing Budget: $750 - $1500 USD
08 Mar 2026 04:59 GMT
Vidéo publicitaire Facebook percutante Category: Adobe Premiere Pro, After Effects, Animation, Social Media Marketing, Sound Design, Video Editing, Video Production, Video Services Budget: $250 - $750 USD
08 Mar 2026 04:56 GMT
Replit to GCP Supabase Migration Category: CI / CD, Frontend Development, Google Cloud Platform, Java, JavaScript, MySQL, Node.js, PHP, PostgreSQL, Tailwind CSS Budget: min ₹2500 INR
08 Mar 2026 04:56 GMT
Social Post & Thumbnail Design Category: Adobe Illustrator, Photoshop, Figma, Logo Design, Social Media Marketing Budget: $30 - $250 USD
Spreadsheet Mixed Data Entry Category: Data Analysis, Data Cleansing, Data Entry, Data Management, Data Processing, Excel, Microsoft Office, PDF Budget: $15 - $25 USD
08 Mar 2026 04:49 GMT
Fitness Blog Copywriting Specialist Category: Article Writing, Blog Writing, Content Writing, Ghostwriting, Online Writing, SEO Writing Budget: ₹750 - ₹1250 INR
