Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
C Remote Control System Upgrade Category: API Development, C, Programming, C#, Debugging, Network Security, OpenSSL, Software Development Budget: $750 - $1500 USD
11 Jan 2026 05:04 GMT
Minimalist Urban Lifestyle Brand Development Category: Branding, Content Creation, Corporate Identity, Graphic Design, Illustration, Logo Design, Social Media Marketing, Visual Design Budget: $30 - $250 USD
Modern Logo Design Help Category: Adobe Creative Cloud, Adobe Illustrator, Photoshop, Graphic Design, Illustration, Logo Design, Photoshop Design, Vector Design Budget: $250 - $750 USD
11 Jan 2026 04:59 GMT
Monthly Sales Trend Analysis Category: Business Analysis, Data Analysis, Data Processing, Data Visualization, Excel, Google Sheets, Statistical Analysis Budget: ₹750 - ₹1250 INR
11 Jan 2026 04:57 GMT
Legal Document Word Conversion Category: Document Checking, Legal, Legal Assistance, Microsoft Office, PDF, Word, Word Processing Budget: $30 - $250 USD
Social Media Lead Generation Strategy Category: Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Internet Marketing, Lead Generation, Social Media Marketing, Twitter Budget: ₹1500 - ₹12500 INR
11 Jan 2026 04:53 GMT
Seamless Art Process Reel Edit Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Video Editing, Video Post Editing, Video Production Budget: $10 - $30 USD
11 Jan 2026 04:53 GMT
English writing - 09/01/2026 22:56 EST Category: Article Rewriting, Article Writing, Blog Writing, Content Writing, Copy Editing, Ghostwriting, Journalism, Proofreading, Research, Transcription Budget: ₹12500 - ₹37500 INR
11 Jan 2026 04:53 GMT
Dental AI Diagnostic App Development Category: AI Development, Android, Computer Vision, Image Processing, IPhone, Java, Machine Learning (ML), Mobile App Development Budget: $250 - $750 USD
11 Jan 2026 04:52 GMT
Collection Page Title Color Fix Category: CSS, Frontend Development, HTML, JavaScript, PHP, Web Design, Web Development, Website Optimization Budget: $15 - $25 CAD
11 Jan 2026 04:50 GMT
Personal Branding Expert for CEO & Founder Category: Article Writing, Brand Management, Content Marketing, Content Strategy, Content Writing, Copywriting, Creative Writing, Digital Marketing, Leadership Development, Social Media Management Budget: ₹1500 - ₹12500 INR
