Top Yachts Charters is an upmarket charter operation located in the beautiful Balearic Islands, catering to a discerning clientele who seek luxury, enjoyment, and memorable experiences on the turquoise waters of the Mediterranean. We provide both motor and sailing yachts, ideal for celebrations, family adventures, or solo escapes. Our focus is on delivering high-quality services to clients who value elegance, fun, and the unique charm of the Balears.
Target Audience:
Groups of Fun Seekers: Friends or colleagues celebrating special occasions such as birthdays, anniversaries, or simply enjoying life’s pleasures.
Families: Seeking quality time together in an exclusive, serene, and luxurious environment.
Individuals: High-income earners who wish to experience the Balearic waters in style and privacy.
Our clientele values sophistication but also wants a touch of excitement and approachability in their experience.
Logo Requirements:
Modern Elegance: The logo should have a contemporary and stylish look that reflects the premium nature of our services. It should exude a sense of exclusivity without feeling overly formal.
Top Yachts Emphasis: The two words 'Top Yachts' should stand out more prominently than the word 'Charters,' highlighting the core identity of the brand.
2. Simplicity & Memorability: The design should be clean and easy to recognize, even from a distance. A simple design ensures versatility across different mediums such as digital platforms, yacht branding, merchandise, and stationery.
Text-Based Option: The logo may consist solely of the wording “Top Yachts Charters,” but the typography must communicate luxury, sophistication, and approachability.
Color Palette: Consider using a modern color scheme that evokes the essence of the sea (e.g., shades of platinum, white, or subtle gold accents). Avoid overly vibrant or clashing colors to maintain elegance.
Versatility: The logo should work well in both color and monochrome formats, ensuring adaptability for various applications such as print, embroidery, and digital use.
Tag Line: Please provide all three Logo versions with and without the following tag line: "Where moments become legends"
Key Words to Guide the Design:
Luxury
Celebration
Elegance
Fun
Nautical
Exclusivity
Modernity
Deliverables:
Primary Logo: A full-color version of the main logo that embodies the core values and vision of Top Yachts Charters. It should appeal broadly to all potential clients, including companies, families, young couples, and individuals who want to charter a yacht for a day or more, striking the perfect balance between elegance and approachability.
Secondary Logo: A simplified or alternative version of the logo designed to have a more classic feel. This version will be used in marketing campaigns tailored to companies and families, depending on the individual campaign. It should exude timeless elegance while maintaining relevance to our brand identity.
Iconic Logo: A compact, symbol-based design (e.g., initials or nautical-inspired icon) for use in digital platforms, favicon, or merchandise. This version will be more lively and colorful, designed to capture the attention of a younger audience. It should appeal to groups celebrating birthdays, bachelor parties, or other vibrant occasions, emphasizing fun and energy while maintaining alignment with the brand.g., initials or nautical-inspired icon) for use in digital platforms, favicon, or merchandise.
Files in vector format (e.g., AI, EPS) and high-resolution raster formats (e.g., PNG, JPG).
A brief explanation of the design choices, including typography and color palette.
We are excited to see how you bring the essence of Top Yachts Charters to life through three versatile logo versions that capture both luxury and the joyful spirit of exploring the Balearic Islands! |
