Overview
We are seeking a creative partner to develop and bring to life a new initiative under our existing brand. While the branding, tone, and overall aesthetic of our organisation are established, this new initiative requires fresh ideas and creative solutions to convey its unique message, all while staying true to our core identity.
What We Need:
1. Concept Development:
• Develop a cohesive concept for the new initiative that aligns with our brand values, mission, and visual identity.
• Ensure the initiative has its own distinct personality while fitting seamlessly within the parent brand.
2. Creative Design:
• Branding elements specific to the initiative, such as a logo lockup, colour palette tweaks, or graphics, that complement the existing brand.
• Campaign materials: Digital assets, posters, brochures, or event visuals that clearly communicate the goals and vision of the initiative.
3. Content Strategy:
• Develop a creative messaging framework: taglines, mission statements, and key messaging points for the initiative.
• Suggest content ideas: videos, storytelling campaigns, or engagement tools to create buzz and awareness.
4. Implementation and Delivery:
• Full asset creation: Social media kits, presentations, website banners, and campaign deliverables.
• Guidance on how to roll out the initiative in a way that maximises impact.
What We’ll Provide:
• Our existing brand guidelines: colours, typography, tone of voice, and existing assets.
• Detailed briefing on the new initiative, its goals, and the target audience.
• Collaborative opportunities to share input and ideas throughout the process.
Ideal Partner
• Creativity with strategy: Someone who can think outside the box while ensuring everything fits the larger brand picture.
• Experience with established brands: Familiarity with working within existing brand frameworks while creating something fresh and distinct.
• Collaborative mindset: Open to feedback and working closely with our team to refine ideas and deliver impactful results.
If you’re passionate about helping established brands launch fresh, impactful initiatives, we’d love to hear from you! Let’s create something extraordinary together.
Would you like me to tailor this for a specific industry or audience? |
