We seek an experienced digital marketer to design and optimise a multi-step marketing funnel for a new product launch within the next two weeks. The ideal candidate will have extensive expertise in developing strategic marketing funnels, from ideating the optimal customer journey and sequence of touchpoints, to crafting compelling copy that converts at each step.
The scope of work involves designing a six-page funnel to drive conversions across digital advertising channels. This includes conceptualizing the funnel architecture, drafting email and landing page content, implementing email automations and webhook integrations, as well as setting up split tests and analytics tracking. Strong proficiency in Facebook and Instagram advertising, email marketing platforms, and landing page builders is essential.
Once developed, the funnel must be launched concurrently across Google, Facebook, Instagram and WhatsApp advertising channels to maximize reach and acquire new customers. The strategist will be responsible for monitoring and optimising performance over the two week period, with the goal of achieving targeted acquisition metrics. Applicants should have a proven track record of designing and optimising multichannel marketing campaigns to drive qualified conversions at scale within aggressive timelines.
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