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Project title:
Marketing Consulting
Posted by:
External project from PeoplePerHour
Started:
14-Dec-2024 01:37 GMT
Description:
We are seeking talented freelancers with expertise in marketing consulting to deliver results-driven solutions. Our goal is to enhance digital presence, drive growth, and streamline marketing efforts with actionable strategies and ready-to-use tools.

1.
Objective: Provide startups and small businesses with tools and strategies to optimize workflows and accelerate growth.
Scope of Work:
• Social Media Strategy:
• Develop a targeted strategy for one key platform (e.g., Instagram, LinkedIn).
• Deliver a detailed strategy document with 3 actionable recommendations.
• Create 5 branded, editable content templates.
• Outline optimal posting frequency and best practices.
• Two-Week Content Calendar:
• Design a 10-post schedule, including captions, hashtags, and posting times.
• Provide guidance on scheduling automation.
• SEO Quick Audit:
• Conduct a mini SEO audit with 3 priority fixes.
• Offer suggestions for keyword optimization and improved meta tags.
• Propose a blog topic idea to improve local search rankings.
Timeline:
• Week 1: Data collection and analysis.
• Week 2: Draft deliverables and incorporate feedback.
• Week 4: Final delivery of strategy, content calendar, and SEO recommendations.

2. Advanced Marketing Consulting Package
Objective: Provide ongoing marketing insights and tools to drive social media engagement and improve SEO performance.
Scope of Work:
• Social Media Performance Boost:
• Conduct bi-weekly performance reviews with recommendations.
• Deliver monthly summary reports highlighting top strategies.
• Provide a 4-week editable social media calendar template.
• SEO Snapshot and Content Roadmap:
• Deliver a content strategy report with 2 blog topics and keyword suggestions.
• Provide an SEO priority list with 3 fixes.
Timeline:
• Week 1: Initial benchmarks and workspace setup.
• Week 2: Preliminary recommendations.
• Week 3: Updated plans based on analysis.
• Week 4: Final monthly report with actionable strategies.

3. Add-On Marketing Consulting Package: PPC Advertising
Objective: Optimize Google Ads campaigns to drive measurable growth and maximize ROI.
Scope of Work:
• PPC Campaign Health Snapshot:
• Provide a monthly campaign report with key metrics (CTR, CPC, ROI).
• Recommend budget reallocations for improved performance.
• Keyword & Audience Targeting Optimization:
• Deliver monthly keyword and audience recommendations.
• Refine strategies based on performance data.
Timeline:
• Week 1: Campaign audit and setup.
• Week 2: Deliver recommendations for budget and targeting optimization.
• Week 3–4: Monitor and refine changes, updating the campaign health snapshot.
• Monthly: Provide a comprehensive performance report.

Freelancer Requirements:
• Proven experience in marketing consulting, social media strategy, SEO, and PPC campaigns.
• Strong communication skills to collaborate effectively with clients.
• Ability to meet deadlines and deliver high-quality, actionable recommendations.
• Familiarity with tools like Google Analytics, Google Ads, and social media platforms.
Deliverables:
• Comprehensive strategy guides, reports, and templates as outlined above.
• Regular updates and collaborative feedback loops during the project.

How to Apply:
Please submit your proposal, including:
• A brief overview of your experience in marketing consulting.
• Examples of similar projects you've completed.
• Your proposed timeline and cost for the described services.
Project ID:
3412576
Project category:
Project budget:
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