Expected duration: 1 - 2 weeks
Overview
A client with an existing automotive services website needs a new service page that’s specifically designed to maximize conversions. This page should seamlessly integrate with the current site’s design and branding while emphasizing clear, compelling calls to action.
Objectives & Requirements
Conversion Focus
Prominent Call-to-Action elements (telephone number, callback request form, quote request button).
Well-structured user flow that guides visitors toward contacting or requesting a quote.
Design & Layout
Aligned with Current Site: Consistent visual theme, color palette, and typography.
Mobile-Responsive: Fast-loading and optimized for various screen sizes.
Services Overview: Concise list or section detailing the client’s main services.
USP Section: Highlight unique selling points (expertise, certifications, fast response times, etc.).
Review/Testimonials Section: Display real customer feedback to build trust.
On Page SEO
On-Page SEO Best Practices: Optimized meta tags, headings, keywords, and structured content to improve visibility.
Functionality
Quote Request Form: Quick submission form (Name, Email, Vehicle Info, Service Needed).
Click-to-Call Button: Prominent phone number for immediate communication.
Timeline & Deliverables
Design Mockups: Proposed layout for client approval.
Development & Integration: Code and deploy the new service page within the existing website framework.
Testing & QA: Ensure page responsiveness, fast load times, and correct form functionality.
Revisions: Edits based on client feedback.
Experience Required
Proven expertise in conversion-centered design (e.g., landing pages, lead-gen funnels).
Familiarity with automotive or similar service-based industries.
Proficiency in mobile-responsive design and basic SEO principles.
Ability to blend new page elements seamlessly into existing site structure/branding.
Please include in your proposal:
Relevant portfolio examples (landing pages, service pages).
A brief project approach outlining each step from design to launch.
A fixed-price quote and breakdown of what’s included (number of revisions, etc.).
An estimated timeline for delivering each stage of the project. |
