We are seeking to partner with a marketing agency to drive subscriber acquisition for our SaaS platform. Our goal is to establish an ongoing agreement, starting with a small test contract. If successful, this could lead to a larger, long-term engagement.
Responsibilities: • Develop and execute marketing campaigns to recruit subscribers for our SaaS platform. • Be responsible for all advertising activities, including strategy, ad creation, and campaign execution. • Maintain creative and strategic freedom within the agreed-upon framework, subject to approval of the overall strategy and ad content.
Compensation: • We will pay a fixed fee per subscriber recruited. • Initial test contract to recruit 50 subscribers to evaluate effectiveness. • If the test contract is successful, we will consider increasing the subscriber target and contract value.
Requirements: • Proven experience in SaaS or subscription-based marketing campaigns. • Ability to handle end-to-end campaign management, including tracking and reporting on performance metrics. • Creative, data-driven, and results-oriented approach. • Familiarity with relevant advertising platforms and tools.
Additional Information: • Target Audience: Parents of children aged 2-12 who are interested in interactive and personalized storybooks. • About the SaaS: Our platform offers bespoke digital picture/story books powered by AI, allowing parents to create customized and engaging stories for their children. • Preferred Advertising Platforms: We encourage agencies with experience in Meta Ads (Facebook and Instagram), TikTok, Google Ads, and Reddit Ads to apply. • Key Selling Points: Highlight the creativity, customization, and educational value of the product in campaigns to connect with our audience.
Key Points: • Agency will have full creative and strategic freedom but must secure sign-off on key deliverables (strategy document, ad creatives, etc.). • Transparent communication and regular updates on campaign progress are essential. • We value a results-driven approach and look forward to measurable outcomes.
Application Guidelines: • Please include examples of relevant past campaigns in your proposal. • Mention specific strategies you might employ for this test campaign. • Provide an estimated cost-per-subscriber based on similar campaigns you've executed.
We look forward to collaborating with a creative and capable marketing agency to grow our subscriber base.
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