Objective:
We aim to migrate from our current setup of two Shopify domains to a single domain while maintaining the required functionality for localized warehouses and customer experiences. This project must ensure seamless integration, efficient management, and adherence to best practices for URL structure and inventory management.
Current Setup:
Domains:
EU: https://eu.lestrangelondon.com
UK/Global: https://lestrangelondon.com
Warehouses:
EU orders are fulfilled from an EU warehouse.
UK/Global orders are fulfilled from a UK warehouse.
Shopify Plans:
Shopify Advanced for both domains.
Project Requirements:
Unified Storefront:
Consolidate the two domains into a single Shopify storefront while preserving localized customer experiences.
Ensure product and collection maintenance is managed from a single Shopify admin.
Markets Integration:
Leverage Shopify Markets (or an equivalent solution) to localize customer-facing elements based on geolocation or market.
Examples of localization include:
Delivery pages with market-specific details.
Homepage messaging tailored to market regions.
Stock and Fulfillment:
Implement a setup where stock levels and fulfillment are handled from separate warehouses for EU and UK/global customers.
The system should automatically allocate orders to the appropriate warehouse based on customer location.
Ensure stock levels are displayed accurately on product pages depending on the customer’s location.
URL and Handle Consistency:
Maintain identical handles across markets to ensure URL consistency. For example:
UK: https://lestrangelondon.com/collections/archive24/products/the-knitted-crew-navy-merino-wool
EU: https://eu.lestrangelondon.com/collections/archive24/products/the-knitted-crew-navy-merino-wool
Prevent divergent URLs for the same products, which would cause issues with metadata feeds, emails, and other marketing channels.
Note: Shopify’s default admin currently does not support this setup, so a custom solution is needed.
SEO and Channel Integrity:
Ensure there are no disruptions to SEO rankings, marketing feeds, or email campaigns during and after migration.
Avoid duplicate content penalties and maintain domain authority for existing pages.
Testing and Validation:
Comprehensive testing to confirm all functionalities work as expected post-migration.
Verify URL structure, inventory synchronization, localized content, and accurate stock display on product pages are operational across all markets.
Deliverables:
A single Shopify storefront configured with market-specific localizations and warehouse-based fulfillment.
A URL structure that ensures identical handles across markets.
Accurate stock display on product pages based on customer location.
Documentation detailing the setup and any customizations implemented.
Timeline:
February
Freelancer Requirements:
Proven expertise in Shopify development and migration projects.
Experience with Shopify Markets and multi-warehouse setups.
Strong understanding of SEO and URL best practices.
Ability to implement custom solutions for Shopify’s limitations. |
