Work Production Brief: sparkling Wine Label and Branded Product Mockups Project Overview: This project involves creating a portfolio of branded products for a brand, starting with the design of a sparkling wine label. A sparkling wine label design. Mockups of the label applied to a bottle. Mockups of the logo applied to branded merchandise such as a sun umbrella, t-shirt, and baseball cap iphone cover etc. Design Direction: The concept should reflect a modern, playful, and chic tone to resonate with the brand identity - shared when job is accepted. The designs should feel aspirational yet approachable, ideal for a sparkling wine product that exudes a sense of celebration and lifestyle. Key Details for the Wine Label: Shape: Consider a heart-shaped outline for the label to emphasize warmth, love, and vibrancy. Typography: Modern, clean, and elegant fonts that highlight sophistication. Color Scheme: A combination of rich reds, golds, or blush tones to tie into a romantic, celebratory vibe. Imagery/Logo: Incorporate elements such as: A minimalist heart design for the outline or accent. Subtle effervescent patterns to symbolize bubbles and the sparkling nature of the wine. Content on the Label: Brand Name: to be announced once job confirmed Tagline: (Optional, e.g., “Beyond Existential Pleasure”) Product Description: Methode Champenoise Volume: 750ml ABV 12.5% Produit de France
Deliverables: Digital image of the wine label design - not essential for high resolution Bottle mockup with the label applied digital only Mockups of the laptop case, iphone case sun-brella, t-shirt, and baseball cap, zippo lighter, soda can - all with the logo Presentation storyboard/mood board showcasing all designs for a cohesive brand feel. Timeline: Draft label design: Completion Tomorrow Jan 26 Bottle and merchandise mockups: Jan 26 Final presentation delivery: Jan 26 Notes: Feel free to iterate on the heart-shaped design, but ensure it aligns with the chic, celebratory tone of the brand The goal is to capture the brand’s potential for diverse applications and create excitement
