Objectives
Update / Revamp a wix-managed website for a UK based consulting firm to enhance user experience, highlight the company’s value proposition and its action focus and people-centric approach, and encourage visitors to engage with our content and reach out to our experts.
Target Audience
- Business leaders and decision-makers
- Potential clients seeking consulting services
- Industry professionals looking for insights and expertise
- Potential recruits interested in our area of consulting service
Key Goals of the Redesign of the website
- Improve user experience with a clean, modern, and intuitive design.
- Clearly communicate our services, expertise, and unique approach.
- Highlight the team behind our business to reinforce trust, credibility and relatability.
- Encourage visitors to explore our blogs for insights and thought leadership.
- Provide clear calls-to-action (CTAs) for visitors to get in touch with our team.
Design and UX Considerations
- A professional, modern yet approachable visual identity.
- Simple, clear navigation with a well-structured menu.
- Mobile-friendly and responsive design.
- Fast-loading pages with optimized performance.
- Relevant and engaging imagery and graphics that reflect collaboration and expertise.
- Well-placed CTAs guiding users towards blog exploration and contact options.
You will be supported by a copywriter if required.
Content Strategy
- A concise homepage that conveys our value proposition effectively.
- Capabilities pages that clearly outline our offerings and expertise – by service area and by industry sector.
- An ‘About Us’ page with engaging team profiles and company mission, purpose and values.
- A page for case studies to highlight expertise in sectors and in service areas
- A prominently featured blog and video section with an easy-to-navigate layout.
- A contact page with a simple inquiry form, phone number, and office location(s).
SEO and Performance:
- Analytics overview: identify missing content and where people are falling off which is currently the what/how/why pages. The Who page currently has good engagement/session time.
- SEO-friendly structure and content for better search visibility.
- Optimized metadata, headings, and alt text for accessibility.
- Fast-loading images and minimal use of heavy elements.
Technical Requirements
- CMS integration for easy content updates
- Secure and scalable hosting solution.
- Analytics integration (Google Analytics, heatmaps) to track user behavior where relevant.
- Contact form with spam protection.
Deliverables
- Wireframes and design mockups for approval.
- A fully functional website with a user-friendly backend.
- SEO-optimized content structure.
- Sitemap: organise structure and navigation of new and existing new content, content overview of each page and get sign off.
- Training or documentation for content management for our team.
Please quote the project as a whole or by phase if possible, and highlight your professional services website experience. |
