This project aims to enhance the visibility of an existing WIX website that caters to interior decoration, art and furniture audiences through strategic SEO optimizations. A comprehensive technical audit of the site will be conducted to identify areas requiring improvement. Website content will then be carefully analyzed and optimized to be more comprehensible, relevant and engaging for target users and search engines. Keywords will be judiciously integrated into page titles, headings, body text and metadata as per keyword research. Relevant hashtags relating to the niche will also be thoughtfully placed on website pages and social profiles to boost discoverability. Technical enhancements such as speed optimizations, mobile-friendly design and elimination of broken links will likewise be implemented. Link building strategies may involve outreach to interior designers and artists for collaboration. Regular monitoring and reporting on visibility metrics will help determine the success of optimizations. The candidate must have proven experience auditing and optimizing websites for SEO gains through evidence-based approaches. Strong knowledge of technical, on-page and off-page SEO factors along with comprehension of target industry trends is essential.
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