Website Redesign Brief
About Us: We're a small, family-run flooring business with the following websites:
buckfastcarpets.co.uk
austinsflooring.co.uk
otteryflooring.co.uk
180flooring.co.uk
We want to refresh our websites to make them modern, easy to use, and better for search rankings, including AI-driven searches like ChatGPT.
What We Need:
A Consistent Look: All sites should have a professional but friendly design that reflects our family business. With an over arching design so you can see they are the same family but individual elements for each shop
Easy to Use: The websites must be simple for customers to navigate and mobile-friendly.
Better Search Rankings: Improve SEO with well-structured pages, optimised content, and the right metadata.
Faster Loading Times: Optimise images and site structure to speed things up.
Simple Content Management: A user-friendly system so we can update content ourselves.
AI-Friendly SEO: Ensure the sites rank well for AI-driven search results.
Security & Data Protection: Make sure the sites are secure, GDPR-compliant, and have SSL certificates.
Customer Engagement: Include contact forms, enquiry options and potentially live chat,
Social Media & Blog: Add links to our social media pages and allow blogs to be automatically updated from social media posts.
Other Things to Consider:
Each site needs to keep its own domain and identity but should look like part of the same group.
We’d like Google Analytics or similar to track visitor numbers and behaviour.
We'd appreciate ongoing support and maintenance options.
What to Include in your reply:
A very rough breakdown of costs (design, development, SEO, maintenance, hosting, etc.).
A rough timeline from start to finish.
Examples of similar work you've done.
How you’d approach SEO and what results we might expect.
What CMS you’d recommend and how easy it will be for us to use. |
