1001 Freelance Projects
Latest Projects from
Freelance Marketplaces
View Project
View this project in detail
(Note: you will be redirected to external marketplace)
Project title:
PPC Campaign for a excess stock sale
Posted by:
External project from PeoplePerHour
Started:
19-Mar-2025 16:08 GMT
Description:
We are a children's clothing wholesaler and retailer called Caremelo Kids.
We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies:

Offering bulk purchase discounts to wholesale buyers.

Running a PPC campaign to sell the stock directly to consumers online.

The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target.

Campaign Objectives:

Primary Goal: Generate £200,000 in sales from the existing stock.

Secondary Goals:

Clear warehouse stock efficiently.

Maximise return on ad spend (ROAS).

Build brand awareness and customer loyalty for future campaigns.

Target Audience:

Bulk Purchase Strategy:

Wholesale buyers, small retailers, and daycare centers.

Businesses looking for discounted children's clothing in bulk.

Direct-to-Consumer Strategy:

Parents and caregivers of children aged 0-12.

Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable).

Key Considerations:

Stock Details:

Total retail value: £400,000.

Product mix: Specify categories (e.g., baby clothes, toddler wear, seasonal items).

Condition of stock: New, overstock, or clearance items.

Pricing Strategy:

Determine if bulk discounts (e.g., 50% off for wholesale buyers) or individual discounts (e.g., 30% off for retail customers) are more viable.

Consider bundling options (e.g., "Buy 3, Get 1 Free").

Platforms:

Google Ads (Search and Shopping).

Facebook and Instagram Ads (visual appeal for children's clothing).

Timeline:

Urgency: The client wants to clear stock quickly.

Campaign duration: 4-8 weeks (to be confirmed based on strategy).

Proposed Strategies:

Bulk Purchase Campaign:

Target wholesale buyers with tailored ads highlighting bulk discounts and fast shipping.

Use LinkedIn and Google Search Ads to reach B2B audiences.

Direct-to-Consumer Campaign:

Leverage visually appealing Facebook and Instagram Ads to showcase products.

Use Google Shopping Ads to capture high-intent shoppers.

Create urgency with limited-time offers and countdown timers.

Hybrid Approach:

Combine both strategies, allocating budget based on potential ROI.

Test and optimise to focus on the most profitable channel.

Budget:

Total PPC budget: To be determined (client to specify).

Recommended allocation: 10-15% of the target revenue (£20,000-£30,000) for ad spend.

KPIs and Reporting:

Key Metrics:

Revenue generated.

ROAS (target: 5:1 or higher).

Cost per acquisition (CPA).

Click-through rate (CTR) and conversion rate.

Reporting Frequency:

Weekly performance reports with insights and recommendations.

Final campaign analysis with ROI breakdown.

Next Steps for Freelance PPC Experts:

Submit a proposal outlining:

Recommended strategy (bulk, direct-to-consumer, or hybrid).

Proposed platforms and ad formats.

Budget allocation and expected ROI.

Timeline and key milestones.

Include examples of past successful campaigns (if applicable).
Project ID:
3426924
Project category:
Project budget:
View this project in detail
(Note: you will be redirected to external marketplace)
Last Projects / Browse Projects
  Project Started
Casual Marketing Agency Reviews
Category: Advertising, Article Writing, Blog Writing, Content Writing, Copywriting, Creative Writing, Marketing, Research
Budget: £20 - £250 GBP
09 Feb 2026 11:01 GMT
Bilingual Consultancy Website + Resource Library
Category: Amazon Web Services, Backend Development, CI / CD, Cloud Security, CMS, Dynamics, Frontend Development, SEO Writing, System Administration, Web Security
Budget: $8 - $15 USD
09 Feb 2026 11:00 GMT
European Investor Database Research
Category: Data Analysis, Data Collection, Data Entry, Database Management, Excel, Lead Generation, Research, Web Search
Budget: €30 - €250 EUR
09 Feb 2026 10:59 GMT
Bengaluru .NET6 & Angular12 Support
Category: .NET, .NET Core, AngularJS, API Development, Git, HTML5, JavaScript, Node.js
Budget: ₹750 - ₹1250 INR
09 Feb 2026 10:59 GMT
B2B Social Media Design and Video Editing
Category: Adobe Creative Suite, B2B Marketing, Content Creation, Graphic Design, Social Media Marketing, Video Editing, Video Production, Video Services
Budget: ₹600 - ₹1500 INR
09 Feb 2026 10:59 GMT
Indian Accent Male Voiceover Artist
Category: Audio Production, Audio Services, Customer Service, Hindi Translator, Voice Acting, Voice Assistance Devices, Voice Over, Voice Talent
Budget: ₹400 - ₹750 INR
09 Feb 2026 10:58 GMT
Metal Rescue Tower Review and Stamp
Category: AutoCAD, Building Engineering, CAD / CAM, Civil Engineering, Construction Engineering, Engineering, Project Management, Safety Consulting
Budget: $250 - $750 USD
09 Feb 2026 10:58 GMT
Databricks Architect for Data Engineering
Category: Architecture, Big Data, Cloud Computing, Data Analytics, Data Architecture, Data Integration, Data Management, Data Processing
Budget: ₹750 - ₹1250 INR
09 Feb 2026 10:57 GMT
ICE Raids: fear as a feature not a bug Community Impact Essay
Category: Article Writing, Content Writing, Essay Writing, Ghostwriting, Immigration Law, Journalism, Non Fiction Writing, Public Relations, Research Writing, Technical Writing
Budget: $250 - $750 USD
09 Feb 2026 10:57 GMT
Bengaluru Informational Web App Development
Category: Django, Frontend Development, JavaScript, Node.js, Python, React.js, REST API, Web Development
Budget: ₹750 - ₹1250 INR
09 Feb 2026 10:55 GMT
Public Consultation Report
Category: Consulting, Data Analysis, Data Collection, Grant Writing, Public Relations, Qualitative Research, Report Writing, Research
Budget: £1500 - £3000 GBP
09 Feb 2026 10:53 GMT
Diseño gráfico para promocionales
Category: Adobe Illustrator, Photoshop, Graphic Design, Illustration, Logo Design, Print Design, Vector Design
Budget: $250 - $750 USD
09 Feb 2026 10:53 GMT
German B1 Classroom Trainer Needed ( madhapur, Hyderabad)
Category: German Translator, German Tutoring, Language Tutoring, Research Writing, Teaching / Lecturing, Translation, Writing
Budget: ₹12500 - ₹37500 INR
09 Feb 2026 10:52 GMT
Vintage Wedding Logo Design
Category: Adobe Illustrator, Branding, Graphic Design, Illustration, Logo Design, Photoshop, Typography, Vector Design
Budget: ₹600 - ₹1500 INR
09 Feb 2026 10:52 GMT
Boost Sales & Marketing Performance - 09/02/2026 04:58 EST
Category: Analytics, Email Marketing, Facebook Marketing, Internet Marketing, Lead Generation, Marketing
Budget: $250 - $750 USD
09 Feb 2026 10:52 GMT
Browse All Projects
Projects by Skills ...
android
ajax
asp
aspnet
cms
cpp
csharp
css
delphi
design
drupal
excel
facebook
flash
html
java
javascript
joomla
iphone
mysql
photoshop
php
python
ruby
seo
sql
sysadm
translate
typing
twitter
vbnet
xml
wordpress
writing
New!
Проекты на русском
(Projects in Russian)

Copyright © 2005-2025
1001 Freelance Projects