Expected duration: less than 1 week Job Description:
We are seeking an experienced and results-driven Google Ads and Facebook Ads Specialist to set up and configure advertising campaigns from scratch. The primary focus will be on ensuring proper technical setup, tracking, and preparation for future advertising campaigns, without the creation of ads themselves.
Responsibilities:
Strategy Development & Preparation:
Conduct keyword research, audience analysis, and competitive analysis to prepare for future campaigns.
Define clear campaign goals and KPIs for Google Ads and Facebook Ads.
Account Setup and Structuring:
Create new Google Ads and Facebook Ads accounts if necessary.
Set up conversion tracking for both platforms using Google Tag Manager, Google Analytics, and Facebook Pixel.
Install necessary codes and tags on the website to track user actions (page views, clicks, form submissions, purchases, etc.).
Verify tracking codes are working using tools like Google Tag Assistant and Facebook Pixel Helper.
Tracking & Reporting Setup:
Set up Google Analytics (Universal Analytics and GA4) and link to Google Ads.
Implement Facebook Pixel and set up custom conversions.
Ensure proper data flow between platforms to allow for comprehensive reporting.
Optimization Preparation:
Establish the foundation for A/B testing by ensuring tracking is properly configured.
Prepare for data-driven insights by setting up relevant metrics in dashboards.
Compliance & Maintenance:
Ensure all tags, pixels, and tracking tools comply with privacy policies and advertising guidelines.
Regularly audit tracking codes to ensure continued accuracy.
Collaboration:
Work with website developers to ensure proper installation of tags and pixels.
Collaborate with other stakeholders for testing and verification.
Requirements:
Proven experience setting up Google Ads and Facebook Ads accounts from scratch.
Proficient in using Google Ads Manager, Facebook Ads Manager, Google Analytics, and Google Tag Manager.
Strong technical skills for implementing tracking codes and ensuring accurate reporting.
Excellent organizational skills and attention to detail.
Bilingual Consultancy Website + Resource Library Category: Amazon Web Services, Backend Development, CI / CD, Cloud Security, CMS, Dynamics, Frontend Development, SEO Writing, System Administration, Web Security Budget: $8 - $15 USD
09 Feb 2026 11:00 GMT
European Investor Database Research Category: Data Analysis, Data Collection, Data Entry, Database Management, Excel, Lead Generation, Research, Web Search Budget: €30 - €250 EUR
B2B Social Media Design and Video Editing Category: Adobe Creative Suite, B2B Marketing, Content Creation, Graphic Design, Social Media Marketing, Video Editing, Video Production, Video Services Budget: ₹600 - ₹1500 INR
09 Feb 2026 10:59 GMT
Indian Accent Male Voiceover Artist Category: Audio Production, Audio Services, Customer Service, Hindi Translator, Voice Acting, Voice Assistance Devices, Voice Over, Voice Talent Budget: ₹400 - ₹750 INR
09 Feb 2026 10:58 GMT
Metal Rescue Tower Review and Stamp Category: AutoCAD, Building Engineering, CAD / CAM, Civil Engineering, Construction Engineering, Engineering, Project Management, Safety Consulting Budget: $250 - $750 USD
09 Feb 2026 10:58 GMT
Databricks Architect for Data Engineering Category: Architecture, Big Data, Cloud Computing, Data Analytics, Data Architecture, Data Integration, Data Management, Data Processing Budget: ₹750 - ₹1250 INR
09 Feb 2026 10:57 GMT
ICE Raids: fear as a feature not a bug Community Impact Essay Category: Article Writing, Content Writing, Essay Writing, Ghostwriting, Immigration Law, Journalism, Non Fiction Writing, Public Relations, Research Writing, Technical Writing Budget: $250 - $750 USD
Public Consultation Report Category: Consulting, Data Analysis, Data Collection, Grant Writing, Public Relations, Qualitative Research, Report Writing, Research Budget: £1500 - £3000 GBP
