Sure! Here's a clean and professional **brief** you can use for yourself or pass to a designer:
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### **Fuel Hive - Marketing Design Brief**
**Project Goal:**
Create a set of versatile and engaging marketing assets to promote the Fuel Hive app, drive downloads, and encourage usage across Android and Apple platforms. The materials should clearly communicate the app's value and be adaptable for future partner companies registering on Fuel Hive.
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### **Deliverables**
1. **Social Media Templates**
- Square and portrait formats for Instagram, Facebook, LinkedIn, and X
- Promotional posts (App Launch, Benefits, How it works, Features)
- App download CTA posts (Google Play & App Store buttons)
- Animated/Reel-friendly version (optional but preferred)
2. **Pull-Up Banner Design**
- Clean and modern layout
- Highlight: App features, QR code, Fuel Hive logo, tagline, Android & Apple download buttons
- Visual: Incorporate mobile mockup showcasing the app UI
3. **Mobile App Promotion Assets**
- App store style preview banners
- Google Play and App Store direct promo graphics
- In-app preview designs for marketing (show the interface in use)
4. **Branded Canva Template**
- Editable Canva template for new companies joining Fuel Hive
- Must be adaptable: logo space, text space, colour customizable
- Used to welcome new companies and showcase them as Fuel Hive partners
- Format for both social media & story dimensions
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### **Visual Style**
- Modern, tech-driven, clean, and fuel industry friendly
- Incorporate supplied icons, branding assets, and app screenshots
- Strong use of mobile device mockups and layouts
- Color palette and fonts consistent with Fuel Hive branding
- App download buttons (Android & Apple) must be prominent
- Use link: `app.fuel-hive.com` for all download references
---
### **Messaging Ideas**
- "Find Fuel, Fast."
- "Fuel Hive - Your Smart Fuel Partner"
- "Download the App - Available Now on Android & Apple" |
