Rebranding Video Brief
Objective: The goal is to refresh and rebrand our existing video content, aligning it with the new visual identity and messaging of the brand. Since the original video files are unavailable, we will work with available assets to recreate and modify the content.
Key Goals:
1. Visual Consistency: Ensure that all video elements, such as logos, colour schemes, fonts, and graphics, align with the new brand identity.
2. Updated Messaging: Update the messaging in the video to reflect current language, tone of voice, and key messages of the rebranded company.
3. Enhanced Visual Appeal: Add modern design elements (e.g., animation, motion graphics) to improve visual engagement and polish.
4. Improved Audio: If necessary, update voiceovers, background music, and sound effects to match the new tone and vibe of the brand.
5. Format Adjustments: Ensure videos are optimized for various platforms (social media, website, presentations), with consideration for aspect ratios, length, and resolution.
Deliverables:
1. Rebranded video with updated visuals and audio.
2. Final files in high-resolution formats (e.g., .mp4, .mov) and any necessary project files for future editing.
Timeline:
• Initial draft: 16th April 2025
• Review and revisions: 23rd
• Final delivery: 28th April
Resources:
• Branding guidelines (color palette, font choices, logo assets)
• Available video footage or stills from the existing content
Notes:
• Since the original video files are unavailable, creative liberties may be necessary, but we aim to stay true to the brand's essence.
• We may need to recreate certain visuals or elements from scratch, depending on available assets. |
