Overview:
We’re launching a new tech innovation for our membership platform called MyTalent and need a high-impact, 90-second promotional video to introduce it to our target audience. The video will be used across our website, social media, product landing page, and during events.
The product helps members assess their own capabilities against a pre-set list by simply swiping left or right to choose whether the skill shown is a development area for them or one they’ve mastered.
Objectives:
Showcase the core benefits and features of MyTalent
Build excitement around the launch
Drive sign-ups, demos and calls with our Sales team
Establish brand credibility and innovation
Target Audience:
HR practitioners and/or talent professionals
Tech-savvy, goal-driven, members looking for innovative learning solutions to improve their personal and team capabilities
Core features / messages:
Curate your individual learning journey with MyTalent
Simply swipe to assess your capabilities
Add learning courses to your queue and work through your training
Sharpen up your skills in a way that works for you
Visual & Style Guidelines:
Clean, modern, tech-forward aesthetic
Mix of product UI screen recordings, and simple motion graphics
Branding aligned with The Talent Labs (logo, colors, fonts provided)
Background music: energetic, upbeat and exciting, but professional
Voiceover: confident, clear (we can provide or request talent)
Deliverables:
Final 90-second HD video (MP4) (16:9 format)
Cutdowns: 15s and 30s versions for social media (9:16 format)
Thumbnail image for YouTube/landing page
Raw files (optional, for future edits)
Timeline:
First draft: 04/04/2025
Final delivery: 08/04/2025 |
