Graphic Designer Brief for Home and Away Summer Logo & Brochure
We are launching Home and Away Summer as our newest offering for 2025, featuring a flexible range of in-house programmes at a University Medway campus. We need a fresh and vibrant logo to represent this exciting new initiative, along with a brochure that complements the logo and highlights the programmes offered.
Logo Design: Key Requirements:
Appeal: The logo should be vibrant, youthful, and appealing to international students. It should reflect the exciting and welcoming nature of the summer programmes, creating a sense of adventure and educational opportunity.
Name: The logo should feature “Home and Away Summer,” without including the word “camp,” allowing for flexibility across different offerings (in-house or homestay).
Colours: Bright, energetic tones that are visually striking and appealing to a broad international audience. The colour palette should align with the overall welcoming, professional image of Home and Away, while ensuring the logo stands out.
Design Style: Modern and clean, with a balance of fun and professionalism, that will resonate across different cultural backgrounds.
Adaptability: The logo must be versatile for use on digital platforms, brochures, and promotional materials.
Brochure Design: Key Requirements:
Complementary to Logo: The brochure should have a cohesive design that complements the logo. It should visually align with the fresh, vibrant identity of Home and Away Summer.
Content Focus: The brochure will highlight the new programme offerings for 2025 at Greenwich University Medway campus, showcasing both the in-house programme and homestay accommodation options.
Target Audience: The brochure will be aimed at international students, parents, and school agents.
Design Style: The design should be clean and professional, with a balance of vibrant visuals, appealing imagery of the campus and student life, and clear, concise information about the programmes.
Layout: Easy to navigate, with sections dedicated to key programme details, accommodation options, and a call to action for inquiries or booking
We have a deadline fully completed 11th April 2025
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