We are seeking an experienced Google Ads expert to conduct a comprehensive audit of our campaigns. Our ad spend is £25,000/month, and conversions have dropped significantly. We need a detailed review to identify issues and optimize performance.
Key Responsibilities:
Account Structure: Review campaign and keyword setup for efficiency and alignment with goals.
Keyword & Ads: Analyse keyword performance, ad copy, and landing page alignment.
Conversion Tracking: Ensure conversion tracking is set up correctly and integrated with Google Analytics.
Bidding & Budget: Evaluate current bidding strategy and budget allocation.
Targeting: Review audience targeting and suggest optimizations (remarketing, custom intent).
Performance Review: Provide insights into CTR, CPC, Quality Score, and recommend improvements.
Requirements:
Proven Google Ads experience with large ad spends.
Expertise in conversion tracking and Google Analytics.
Strong analytical skills and clear reporting.
What We Need:
View-only access to Google Ads account.
A detailed audit report with actionable recommendations.
Timeline for delivery: [X days/weeks].
Budget:
£25,000/month ad spend. Looking for someone who can maximize ROI.
How to Apply:
Briefly outline your experience with Google Ads audits.
Share past audit examples, especially for large accounts.
Explain your approach to the audit. |
