Insight and advice on the engagement performance of our members newsletters.
Areas we would like to focus on, to understand our performance and understand how we can grow and develop our engagement: • Engagement analysis: CTR, bounce rate and unsubscribe rate • Geographic and demographic segmentation: which regions or groups engage with which topics (UK vs Overseas, with potential to separate into international newsletter). Heatmap within Dot digital. • Content tagging and Performance mapping: manually or automatically tag each section in newsletter, for example, research, training, advocacy), then analyse performance over time. The content and performance mapping I think is of particular interest. We could also include these other areas, but we can do this in house also: • A/B testing: open rates and CTR improved/reduced based on small changes (subject lines, layouts, calls to action) • Heatmaps and scroll maps: where do people click within document, maximise engagement by using data to refine content. Could ask to identify most popular/least popular links by theme? • Qualitative feedback loop: Use quick polls, ask for feedback via a recurring survey link, adds context to quantitative data
Experience preference: Dotdigital and CMS experience, previous projects within medical or higher educational fields specifically looking at internal comms for a membership organisation. The ideal candidate has excellent data analysis skills, and can interpret engagement metrics, tag content themes, and turn complex data into simple, actionable insights. Experience in higher education is a bonus.
Client-Facing Technical Partner Category: Agile Development, AI Development, Engineering, JavaScript, Mobile App Development, Project Management, Risk Management, Software Development, Web Development Budget: $250 - $750 USD
31 Jan 2026 17:02 GMT
Global Social Media Campaign Launch -- 4 Category: Brand Management, Content Marketing, Digital Marketing, Facebook Marketing, Influencer Marketing, Internet Marketing, Marketing, Marketing Strategy, Social Media Management, Social Media Marketing Budget: $15 - $25 USD
31 Jan 2026 17:02 GMT
Resolve Shopify Button State Issue Category: CSS, Debugging, HTML, JavaScript, Liquid Template, Shopify, Shopify Templates, Web Development Budget: $70 - $80 AUD
31 Jan 2026 17:01 GMT
Website Video Revamp for IngenioCare.ai Category: Adobe Premiere Pro, After Effects, Animation, Audio Editing, Blender, Motion Graphics, Video Editing, Video Services Budget: $250 - $750 USD
31 Jan 2026 17:00 GMT
Automated Workflow for YAML Files Creation Category: API, Atlassian Jira, CI / CD, GitHub, Google Cloud Platform, JavaScript, Node.js, Python, Software Architecture, Terraform Budget: ₹600 - ₹3000 INR
31 Jan 2026 17:00 GMT
Landscape Design & Planting Plan Category: 3D Rendering, 3D Visualization, AutoCAD, Building Architecture, Interior Design, Landscape Design, Revit, SketchUp Budget: $30 - $250 USD
31 Jan 2026 16:58 GMT
STEP Model Edits & Annotated PDF Category: 3D Design, 3D Graphic Design, 3D Modelling, 3D Printing, 3D Rendering, AutoCAD, CAD / CAM, Mechanical Engineering, Solidworks Budget: $30 - $250 USD
31 Jan 2026 16:58 GMT
Restaurant Business Plan Development Category: Business Analysis, Business Consulting, Business Development, Business Plan Writing, Business Plans, Business Strategy, Financial Analysis, Market Research Budget: $250 - $750 CAD
31 Jan 2026 16:58 GMT
Classic Radio Show Logo Suite Category: Adobe Illustrator, Photoshop, Graphic Design, Illustration, Logo Design, Typography, Vector Design Budget: £20 - £250 GBP
31 Jan 2026 16:57 GMT
Build Sleek Feature-Packed Website Category: Cloud, Graphic Design, HTML, Payment Gateway Integration, PHP, Web Design, Web Development Budget: ₹2000 - ₹7000 INR
