**About Us**
We are a new health & longevity start-up based in the UK, focused on delivering personalised testing and coaching services. As we grow our digital presence, we’re looking for creative support to help us build a cohesive, on-brand social media aesthetic.
**The Project**
We need a designer with strong marketing and branding knowledge to create a **series of reusable Instagram post templates**. The goal is to support our ongoing content strategy while ensuring brand consistency and engaging visuals.
**What We Need**
- Testimonial-style template (for client reviews & success stories)
- Educational/fact-based post template (for tips, infographics, or statistics)
- General use template (for announcements, promotions, and other content)
**Key Requirements**
* Experience with **branding & digital marketing for UK audiences**
* Strong understanding of **visual hierarchy & content structure**
* Proven skills in **template design for Instagram (grid & story formats)**
* Ability to work within an existing **brand kit** (logos, colours, fonts)
* Proficiency in **Canva Pro** (preferred platform for this project)
**Bonus Skills (Not Essential, But a Plus)**
* Experience with **Meta (Facebook & Instagram) paid and organic advertising**
* Experience with **Google Ads & SEO fundamentals**
* Ability to provide **practical advice on optimising social content for ad performance**
**Deliverables**
* Fully editable Canva templates with placeholder text/images
* Guidance on how to best use and adapt the templates for future posts
* Ensuring alignment with our **brand tone, visual identity & marketing goals**
**Nice to Have**
* Experience in the **health, wellness, or longevity sectors**
* Familiarity with **UK health & wellness social media trends**
* Knowledge of **engagement-driven content strategies**
