I want to create an A4 Landscape roadmap designed with our logo and branded colours.
I want it to look professional but also engaging.
It is a marketing roadmap for our community of what they will learn about along the way with us.
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Welcome to the PPMG Marketing Roadmap
This roadmap is your step-by-step journey to building a thriving private practice. Whether you're starting from scratch or looking to grow what you've built, we’ll walk you through the exact actions to take — with clarity, support, and real results.
We’ll focus on one thing at a time, with a mixture of advice, guidance and simple step by step lessons. Think of it as your shortcut to effective, ethical, and sustainable marketing — without the overwhelm.
Section one – Quick Wins
1. Google business profile set up
2. Patient reviews
Section Two – Marketing Set Up and Foundations
1. Identifying your target audience (Ideal Patient Avatar IPA)
2. Business strengths and weaknesses
3. Easy wins
4. Setting your private practice goals
5. Marketing options
6. Creating a marketing plan
7. Data analysis
8. Growing a network
9. Marketing Tools
Section Three – Digital Marketing
1. Website advice
2. SEO and Google Ads advice
3. Blog writing
4. Lead magnets
5. Building an email list
6. Social Media
7. Online Ads
8. Using AI
9. Automated marketing
10. Sales and nurture emails
11. Creating webinars for Patients and GPs
Section Four – Managing your marketing
1. Reviewing what works
2. Troubleshooting
Can we add at the bottom this is a guide and can be subject to change |
