Expected duration: 1 - 2 weeks We are a small, family-run business based in the UK called Courtcraft, specialising in the installation and maintenance of squash courts and sports hall floors. Our WordPress website www.courtcraft.co.uk is live, but we believe the SEO setup is not performing to its full potential.
We're looking for an experienced SEO specialist to carry out a full audit and implement updates across the site to improve our visibility on Google, especially for UK-based traffic and keywords relevant to our industry.
Scope of Work: SEO Audit – Review existing on-site SEO settings, plugins (like Yoast/RankMath if applicable), metadata, and technical structure.
Keyword Research – Identify and integrate UK-specific keywords for our niche (e.g., squash court installation UK, timber sports floors, etc.).
Meta Titles & Descriptions – Optimise or rewrite for all key pages.
Image Optimisation – Add or improve alt tags and check image loading performance.
Heading Structure – Ensure H1/H2/H3 tags are correctly used for SEO and readability.
Site Speed Review – Advise on improving load speed (including plugin and image tweaks).
Local SEO – Set up or optimise Google Business listing and location-based content.
Technical Fixes – Check and fix sitemap, robots.txt, broken links, mobile responsiveness, etc.
Deliverables: A full SEO audit report (before and after)
