I seek an experienced and talented web designer to overhaul the visual design of my Shopify e-commerce store. The current store layout and color scheme lacks visual appeal and does not optimize usability on mobile devices. The goal of this project is to completely redesign the storefront according to best practices in UX/UI design to create an engaging customer experience that drives higher conversions. Specifically, the new design should have a clean, uncluttered layout that uses whitespace effectively and draws the eye to important calls to action. Font size and type should be carefully selected for readability. Color and imagery choices must complement the brand identity and product offerings. Navigation should be intuitive and accessible from any page. Load times need optimization for mobile users. Attention must be paid to details that create trust and confidence in the checkout process. The designer should have proven abilities in Shopify theme development and customization. Experience designing for e-commerce and handling ASP is preferred. Comp concepts will be provided for approval along with accessibility compliance. Payment will be made in milestone installments upon completion of designed pages/sections. Revision requests will be considered to finalize the new look and feel to my satisfaction before it launches. This is an opportunity for a creative professional to reimagine my online presence and transform my business through superior design. Candidates with a portfolio showcasing elegant, user-focused Shopify themes will be
