Expected duration: More than 6 months
Project Title:
Freelance Ecommerce Marketing Manager – Meta Ads & Instagram Content Creation
Project Overview:
Pride Foods UK & EU is the official UK and EU partner of Pride Foods USA, a clean-carb performance nutrition brand best known for our flagship product, Rice 'N Grinds.
We’re looking for a freelance digital marketing manager to support our ecommerce growth across Instagram, Facebook, and Shopify. This is an ad hoc, hourly-paid, and time-tracked role focused on performance marketing and visual content creation.
You must be able to create social content (Reels, Story graphics, post templates) and run Meta Ads campaigns that drive qualified traffic and sales. You’ll work directly with the UK/EU director and have creative freedom within a defined brand framework.
Key Responsibilities:
Plan, launch, and manage Meta (Facebook + Instagram) ad campaigns using TOF/MOF/BOF structure
A/B test creative and targeting to optimise CPA and ROAS
Design and publish Instagram-first content, including:
Reels with branded intros (Union Jack + EU flag)
Story sequences
Carousel graphics or single-image posts
Write short, engaging captions with strong calls to action
Collaborate with the founder on monthly content plans and brand messaging
Provide weekly or bi-weekly performance reports (ROAS, CPA, CTR, conversions)
(Optional) Support email campaign strategy via Klaviyo or Mailchimp
(Optional) Assist with light SEO or Google Ads setup/maintenance
Track all hours using Toggl, Harvest, or a similar time-tracking tool
Requirements:
Proven experience managing Meta Ads for ecommerce or direct-to-consumer brands
Strong skills in editing and producing Reels/TikTok-style content (CapCut, Canva, InShot, etc.)
Fluent in written and spoken English
Familiar with Instagram content trends, Shopify, and performance marketing best practices
Comfortable working independently, reliably, and flexibly (5–10 hours per week)
Familiarity with tools such as Meta Ads Manager, Shopify, Canva, Klaviyo, CapCut, and Toggl or Harvest is expected
Bonus (Nice-to-Have) Skills:
Experience working with UK/EU brands or audiences
Knowledge of the health, fitness, or wellness market
Google Ads/Search and SEO fundamentals
Influencer coordination or UGC management
Email marketing automation or CRM strategy experience
Preferred Tools:
Meta Ads Manager, Shopify, Canva, CapCut/InShot, Klaviyo, Mailchimp, Toggl, Harvest, or Upwork Time Tracker.
Compensation Model:
We’re open to a hybrid structure:
Performance-based: 25% of monthly ad spend for Meta Ads campaign management
Hourly billing: For content creation, strategy, creative planning, or out-of-scope work
Expected workload: 5–10 hours per week, time-tracked.
Please include your proposed rate (within £30–£45/hr) depending on experience, deliverables, and availability. Preference will be given to those who can deliver reliably and efficiently within budget.
Long-Term Potential:
This may evolve into an ongoing role or retainer arrangement for the right candidate based on performance, communication, and alignment with the brand.
To Apply, Please Include:
A short introduction to your experience with Meta Ads and content creation
1–2 ad campaigns you’ve managed (include ROAS, CTR, or CPA if available)
2–3 Instagram Reels, Stories, or visual posts you’ve created
Your proposed hourly rate and availability (in hours per week)
The tools you use for content editing, ad management, and time tracking
Confirmation that you’re comfortable working via time-tracked billing and open to a performance-based model |
