A challenger brand seeks to revitalize its packaging through crisp bag redesign. Currently competing in a saturated market, the company aims to distinguish itself on retail & 'virtual' online shelves through an attention-grabbing bag design. Two shortlisted freelance designers will work closely with brand representatives to understand strategic objectives and consumer insights. The selected candidates will leverage their expertise reimagining visual elements, flow, and layout to promote the product's benefits in a compelling new format. With a focus on impactful shelf and online presence, applicants are invited to submit fresh concepts capitalizing on trends while capturing the essence of the Perfectly Crisp brand. UK-based designers proficient in brand strategy and packaging design are encouraged to put their skills to use in this engaging project. Please visit our website www.perfectlycrisp.co.uk for all our product information.