Expected duration: 1 - 2 weeks Background: AniMac specializes in protective wear for farm animals, primarily calf jackets, serving dairy and hobby farms globally. Rooted in practical New Zealand farming culture, AniMac emphasizes durability, functionality, and simplicity.
Objective: Refresh and modernize the existing AniMac logo and branding elements to accurately represent our evolved product range and enhance visual consistency across platforms.
Target Audience:
Dairy and hobby farmers
Agricultural wholesalers and retailers
International distributors
Regions: UK, Europe, USA, New Zealand, Australia
Brand Values:
Reliability
Practicality
Premium quality
Simplicity
Kiwi Heritage
Current Challenges:
Existing logo includes a horse; this is no longer relevant
Outdated colors causing clarity and consistency issues
Need logo flexibility for social media, swing tags, favicons, and embroidery
Scope of Work:
Update the logo (retain recognizable elements, remove horse)
Refresh brand color palette (new identified Pantone colors)
Logo variations optimized for:
Website and social media (Facebook, Instagram, LinkedIn, TikTok) www.animac-wear.com #animacwear
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