A reputable credit building and lending firm seeks to amplify their online presence and generate more qualified prospects through search and display advertising. Specifically, they require an experienced digital marketer to completely revamp their website and branding from the ground up with a focus on optimization, usability and conversion.
The overarching goals of this engagement are to boost organic search visibility, attract new customers and deepen existing client relationships through persistent lead nurturing over time. On a weekly basis, the selected candidate will produce fresh and compelling content tailored to targeted keywords and customer pain points. They will design and execute intelligent paid search and display campaigns to drive traffic toward self-generated leads.
Performance will be closely monitored through analytics to ensure optimal return on investment. Strategies will evolve based on data-driven insights. It is envisioned that this partnership becomes long-lasting through proven results, adaptive strategy and achievement of mutual growth objectives. The ideal applicant possesses extensive expertise in SEO, SEM, branding, user experience design and lead generation practices specific to financial services. Creativity, work ethic and communication skills are paramount to the success of this important renovation project.
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