I am seeking assistance from an expert in email marketing automation to help setup and manage communications for my business. The candidate should have proven experience integrating with both Capsule CRM and Transpond email platforms to streamline our email and newsletter workflows.
Specifically, the tasks will include configuring our Capsule database to segment contacts appropriately for targeted campaigns. Templates and emails must then be designed in Transpond according to our branding guidelines. The automated processes for direct messages, newsletters and re-engagement emails requires scheduling and testing to ensure optimal delivery rates.
Ongoing responsibilities involve designing fresh content for periodic updates and ensuring all communication preferences are accurately captured. Reporting on metrics such as open rates, clicks and unsubscribes will be reviewed to optimize future messaging. Compliance with CAN-SPAM and privacy laws is critical so subscriber data must be handled with utmost care.
The ideal candidate will have at least two years experience with both Capsule and Transpond or similar marketing automation tools. Strong writing abilities and attention to detail when working with dynamic content is essential. Experience in a B2C or SaaS environment is preferred. Candidates please provide relevant work samples and feedback from past clients when responding.
