Expected duration: 3 - 4 weeks We are looking for an experienced and reliable SEO specialist to perform a comprehensive SEO enhancement for our client's website - they sell chocolates in Malaysia. This is a results-driven project that requires both strategic thinking and hands-on execution.
1. Keyword Research & Optimization - Conduct in-depth keyword research relevant to our industry, products/services, and target audience. - Identify primary and secondary keywords for different landing pages and content types.
2. On-Page SEO - Optimize meta titles and meta descriptions for all key pages. - Ensure proper use of header tags (H1, H2, H3). - Implement SEO-friendly URL structures. - Add relevant alt tags to all images.
3. Content Optimization - Review and optimize existing content for target keywords and readability. - Provide suggestions for additional content where needed (e.g., blog posts, FAQs).
4. Technical SEO - Improve website loading speed (desktop & mobile). - Ensure mobile responsiveness and Core Web Vitals compliance. - Check crawlability and indexing issues. - Submit and optimize XML sitemap and robots.txt file.
5. Backlink Strategy & Outreach - Create a white-hat backlink strategy. - Conduct outreach to gain quality backlinks from relevant, high-authority domains. - Monitor and report on backlink profile health.
