Project: Logo & Full Brand Identity Design for Xanababy About the Brand: Xanababy is a science-based, emotionally powerful brand that helps mothers with babies aged 0–2 achieve deep, restful nights without giving up breastfeeding, without letting their baby cry, and without breaking the bond. Our mission is to bring relief, peace, and transformational support to exhausted mothers through a respectful, loving method grounded in neuroscience and attachment. We already have a validated method, a mobile app, hundreds of testimonials, and a vibrant mother community. Now we want a visual identity that reflects the magic and emotional transformation we offer. What we need: We’re looking for a brand designer to create a powerful logo and complete brand manual, following a similar emotional and symbolic process to the one used for the Airbnb “Bélo” logo. This is not just a design task – we want a symbol that represents our promise, our purpose, and our soul. What we value in your proposal: Experience creating emotionally resonant brand identities Ability to translate feelings into meaningful visual symbols Strategic thinking beyond aesthetics Familiarity with the Airbnb logo case or similar projects is a big plus Clear communication and openness to emotional and symbolic feedback Deliverables: Final logo in vector format (AI, SVG, PNG, JPG – white & transparent background) Full brand manual, including: Logo usage guidelines Color palette Font recommendations Basic applications (Instagram, mobile app, packaging, website) Secondary iconography Visual tone and emotional direction Monochrome and color versions Logo mockups in real-life situations (IG profile, app icon, business card, etc.) How to apply: Please include: A link to your portfolio (especially with similar emotional/symbolic projects) A short message explaining how you would approach this project If you’ve worked with maternal, baby, or wellness brands – let us know!
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