Expected duration: 1 - 2 weeks Logo Design Brief for WestKonnect Studios / WeKonnect Studios
Project Overview: We are seeking a talented graphic designer to create logo options for our creative business —WestKonnect Studios, also known as WeKonnect Studios. The logo will represent both names (WestKonnect Studios and WeKonnect Studios), as they are used interchangeably for our brand.
About Us WeKonnect Studios is a multidisciplinary creative studio offering: ( You can reference our Ig Page Wekonnect_Studios) • Photography • Videography • Creative direction (especially for music videos, brand campaigns, and events)
We also collaborate with a diverse community of creative professionals including: • Photographers, Videographers • Writers, Editors, Stylists, Hair & Makeup Artists • Voice-over talents (English & Arabic) • Set Designers and Prop Builders
Our core mission is to deliver high-quality visual content (images and videos) through collaboration and creativity.
Our Competitive Edge • We help clients move from idea to concept and from concept to final product. • We’re a one-stop-shop for creative projects—reducing the need to juggle multiple vendors.
Target Audience Our clients include: • Corporate brands • Small businesses • Performing artists (singers, poets, dancers, DJs, etc.) • Fashion and accessory designers • Athletes and fitness professionals • Business professionals (e.g., for headshots)
Market Region We are based in Qatar, with our primary focus on the Middle East market.
Competitors Creative studios, freelance videographers, and photographers in Qatar and the wider Middle East region.
Logo Design Preferences Colour Palette Options 1. Afro-Caribbean inspired palette (Founders have West African and West Indian roots) 2. Peach & Brown Combination o Peach: #ffbd59 o Brown (Textured): #753c29 3. Open to designer suggestions
Typography Preferences • Font Option 1: London • Font Option 2: Clean Sans-Serif fonts like Montserrat, Avenir, or Helvetica
Typography Treatment We want the names WestKonnect Studios and WeKonnect Studios to visually represent "connection" in the design. This could be illustrated through: • Interlinked letters • A symbolic chain or visual connector • Or any creative element that represents unity or linkage
Design Style • Modern • Minimalist • Unique • Avoid cliché imagery like cameras or film reels
Logo Use Cases The final logo should be versatile for use across: • Website & Social Media • Business Cards • Posters • Apparel • Stationery
Deliverables Requested: • Primary logo (full colour) • Secondary logo (monochrome or simplified version) • Logo in vector format (SVG, AI or EPS) • PNG and JPEG versions • Transparent background version • Typography and colour references
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