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Project title:
Copywriter with Psychology Expertise – Mortgage Add-Ons
Posted by:
External project from PeoplePerHour
Started:
20-Aug-2025 13:11 GMT
Description:
We are a mortgage and financial services firm seeking a skilled copywriter with an understanding of sales psychology to develop persuasive content for our client meetings.
The project involves creating a PowerPoint slideshow that will play on a TV in the background during mortgage recommendation and fact-find meetings. The goal is to present engaging, client-friendly content that encourages take-up of key mortgage add-ons, including:
Life insurance
Critical illness cover
Income protection
Home insurance
Solicitors/conveyancing services
The content should highlight:
Why these products matter (risks of not having them)
How they provide security and peace of mind
Clear, simple explanations that clients can easily understand
Compelling statistics and real-world data (with sources) to reinforce the message
What we need:
Written content for use in PowerPoint slides (no design work required)
What we’re looking for in you:
Experience writing for financial services (mortgages and/or protection preferred)
Strong grasp of behavioural/consumer psychology (how to influence client decision-making)
Ability to write in a professional, reassuring, and client-friendly style
Familiarity with the UK market and FCA compliance would be a strong advantage
Budget: Open to proposals
Project ID:
3445886
Project category:
Project budget:
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