We are seeking a proactive and creative Marketing & Outreach Manager to support the growth of our forward-thinking leadership development business (Eighty Growth Academy). This role is part-time (2–3 days per week) and ideal for someone with experience in digital marketing, outreach, and content strategy who enjoys working in a dynamic entrepreneurial environment.
Our business is centred around Extraordinary Leader and Confident Leader — transformational leadership programs — and led by Anna Mosley, an award-winning high-performance leadership coach and international motivational speaker. Anna has supported the likes of L’Oreal, LinkedIn, ghd and Red Bull but her ideal clients are fast-growing founder-led businesses in the tech and recruitment sectors.
Key Responsibilities
• Digital Marketing Strategy: Create and execute a marketing strategy for Extraordinary Leader and Confident Leader to reach new leads and engage existing clients on a modest budget.
• Outreach & PR: Create target lists and reach out to event organizers and podcasters to secure speaking engagements and podcast interviews. Schedule and coordinate meetings for Anna.
• Promotional Materials: Collaborate with Eighty’s graphic designer to create promotional assets, product collateral, and promotional reels.
• Campaign Performance: Monitor and report on campaign effectiveness, making data-driven adjustments to improve outcomes.
• CRM Management: Use Eighty’s CRM to record outreach, store contacts, track status, and maintain communication logs for team visibility and continuity.
• Media Opportunities: Identify press, partnerships, and media opportunities aligned with leadership, wellbeing, high-performance, and business growth.
• Awards & Recognition: Research awards suitable for Anna and Eighty, prepare a submissions list, and complete entries.
• LinkedIn Growth: Grow Anna’s personal LinkedIn following and manage Eighty’s LinkedIn business page.
• Content Strategy: Develop and implement a content strategy for LinkedIn and social channels to increase engagement and visibility.
• Email Campaigns: Manage and execute email campaigns using our CRM to nurture leads and clients.
Additional Desirable Skills
• Basic SEO knowledge to optimize content visibility.
• Ability to repurpose existing content (talks, frameworks, articles) into posts, carousels, or emails.
• Familiarity with paid ads (LinkedIn/Meta) for small-scale campaigns.
• Strong written communication skills with attention to brand voice and messaging.
• Comfortable coordinating with multiple stakeholders (speaker, graphic designer, clients).
What We’re Looking For
• A self-starter with 3+ years of marketing experience (preferably in digital marketing, events, or thought leadership), passionate about making an impact
• Someone organised, detail-oriented, and confident in managing multiple moving parts.
• A creative thinker who can balance strategy with hands-on execution.
• Experience working with CRMs and email marketing tools.
• Strong understanding of LinkedIn and social media for business growth
Ø Someone that aligns well to Eighty’s values:
§ We defy ordinary (think bigger and better)
§ We pack a punch (expect big impact)
§ We’re results driven (no box-ticking allowed)
§ We make complicated topics simple (content sticks)
§ We keep things real (authenticity is a must)
Role Details
• Commitment: 2–3 days per week (flexible schedule, part-time contract).
• Location: Remote, with occasional virtual meetings.
• Duration: Ongoing (with potential to grow with the business).
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