We are running a research study on digital insurance experiences and are looking for: - Current Lemonade home insurance customers in the US (homeowners or renters). IF YOU ARE NOT FROM THE US AND NOT A LEMONADE CUSTOMER PLEASE DO NOT SUBMIT A PROPOSAL :-)
You will need to share saved communications (emails/SMS) and screenshots from your My Account area (web and/or app). Please ensure any personal/financial details are hidden or blurred before sharing. We’ll provide simple guidance on how to do this so it’s quick for you and consistent across all participants. What we need (Journeys): Journey 1 – Nurturing Emails/SMS since policy activation (excluding renewal/claim) Dashboard/home page screenshots (web and app) My Account sections (rewards, tips, discounts, etc.) Any educational content (e.g. prepare for storm) Journey 2 – Claim Claim-related emails and SMS (confirmation, updates, outcomes) Claim area in web/app (status updates, history, progress bars) Any chat transcripts, photos, or outcome communications Journey 3 – Renewal Renewal reminder/confirmation emails and SMS (with dates visible) Renewal banners or prompts in web/app Any loyalty discounts, upsell/cross-sell offers, pricing changes Eligibility: You are a current Lemonade home insurance customer in the US (homeowners or renters) for at least 11 months. You have made a claim in the past 12 months (and still have claim-related communications).
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