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Project title:
Custom B2B Trade Website Specification
Posted by:
External project from PeoplePerHour
Started:
03-Nov-2025 14:17 GMT
Description:
Custom B2B Trade Website Specification 1. Objective Build a fast, modern, conversion-focused B2B trade website. The site should: Capture and convert trade leads into approved accounts. Allow approved users to log in, see trade-only prices, and order products. Handle thousands of products and variations (doors, cabinets, worktops, accessories). Integrate smoothly with an external CRM for lead capture and automation. 2. Core Requirements Platform CMS: WordPress (latest) E-commerce: WooCommerce Custom theme or lightweight starter (GeneratePress / Hello Elementor / custom) B2B plugin: B2B King (or custom role-based pricing system) Performance & Hosting Fast VPS or LiteSpeed hosting Target 90+ desktop / 75+ mobile on Google PageSpeed 3. Key Features Area Description Trade Account System Custom registration form with business details → sends data to CRM → admin approves → user role/tag assigned for correct pricing. Hidden Pricing Guests can browse products but cannot see prices until logged in. Tiered Pricing Multiple trade levels (e.g. Joiner / Developer / Landlord) with unique discounts or price lists. Quick-Order Form Spreadsheet-style order table for doors/panels with filters (height, width, finish). Checkout Options Bank transfer (default), Stripe for card, optional “Pay on account.” CRM Integration All forms push into external CRM (via webhook, Zapier, or n8n). Mobile Friendly Fully responsive, quick load, touch-friendly filters and ordering. SEO Ready Proper heading structure, metadata fields, and schema setup. Analytics Google Analytics + Meta Pixel. 4. Pages & Structure Homepage Hero banner (headline, subtext, CTA button) 3–4 USP icons (e.g. 7-Day Delivery, Trade-Only Pricing, Rigid Built, Free Design) Featured product ranges or categories Strong call to action: Apply for Trade Account Testimonials or trust section Footer with contact details and quick links About Short company overview and brand story Focus on reliability, speed, and trade supply benefits Trade Account Application form (business name, contact, email, volume, etc.) Connects to CRM Confirmation message + admin approval workflow Approved users see pricing immediately after login Trade Portal (after login) Quick-order table Download area for brochures / forms Order dashboard, invoices, reorders Shop / Product Categories Category grid (doors, cabinets, worktops, accessories) Attribute filters (height, width, finish) Variant selection with live trade price Hidden pricing for guests Contact Contact form (CRM integration) Map, phone, email, address Legal Privacy Policy, Terms, Returns Policy 5. Design Direction Look & Feel Modern, professional, trade-oriented aesthetic Minimal clutter, clear calls to action Industrial but premium vibe Colour Palette Bright Blue: #0c61e3 Yellow: #fdb500 Navy: #052049 White: #ffffff Light Grey: #e5e5e5 Typography Headings: Poppins / Montserrat Body: Inter / Open Sans Imagery Product renders, joinery workshop shots, CNC cutting, and real installations. 6. Integrations CRM Integration (GoHighLevel, HubSpot, or similar) Stripe for card payments Bank transfer for trade orders WP All Import for bulk product uploads (admin will handle data entry) Mailgun or SendGrid for reliable transactional email delivery 7. Deliverables Fully functional WordPress/WooCommerce B2B website Homepage and 4–5 main pages designed and branded B2B logic configured (hidden pricing, role-based access, approval process) Product structure created and ready for bulk import Documentation covering: Adding new products Editing homepage banners Approving trade accounts Managing price groups 8. Timeline Design: 3–5 days Build & integration: 7–10 days Testing & handover: 2–3 days Total: ~2 weeks from project start 9. Budget Estimated range: £800 – £1,500 (excluding product uploads and hosting) 10. Notes Focus on speed, simplicity, and conversion. Keep plugin usage minimal to maintain performance. Must be intuitive for non-technical admin users to manage.
Project ID:
3456455
Project category:

Project budget:

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