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Project title:
Custom B2B Trade Website Specification
Posted by:
External project from PeoplePerHour
Started:
03-Nov-2025 14:17 GMT
Description:
Custom B2B Trade Website Specification
1. Objective

Build a fast, modern, conversion-focused B2B trade website.
The site should:

Capture and convert trade leads into approved accounts.

Allow approved users to log in, see trade-only prices, and order products.

Handle thousands of products and variations (doors, cabinets, worktops, accessories).

Integrate smoothly with an external CRM for lead capture and automation.

2. Core Requirements
Platform

CMS: WordPress (latest)

E-commerce: WooCommerce

Custom theme or lightweight starter (GeneratePress / Hello Elementor / custom)

B2B plugin: B2B King (or custom role-based pricing system)

Performance & Hosting

Fast VPS or LiteSpeed hosting

Target 90+ desktop / 75+ mobile on Google PageSpeed

3. Key Features
Area Description
Trade Account System Custom registration form with business details → sends data to CRM → admin approves → user role/tag assigned for correct pricing.
Hidden Pricing Guests can browse products but cannot see prices until logged in.
Tiered Pricing Multiple trade levels (e.g. Joiner / Developer / Landlord) with unique discounts or price lists.
Quick-Order Form Spreadsheet-style order table for doors/panels with filters (height, width, finish).
Checkout Options Bank transfer (default), Stripe for card, optional “Pay on account.”
CRM Integration All forms push into external CRM (via webhook, Zapier, or n8n).
Mobile Friendly Fully responsive, quick load, touch-friendly filters and ordering.
SEO Ready Proper heading structure, metadata fields, and schema setup.
Analytics Google Analytics + Meta Pixel.
4. Pages & Structure

Homepage

Hero banner (headline, subtext, CTA button)

3–4 USP icons (e.g. 7-Day Delivery, Trade-Only Pricing, Rigid Built, Free Design)

Featured product ranges or categories

Strong call to action: Apply for Trade Account

Testimonials or trust section

Footer with contact details and quick links

About

Short company overview and brand story

Focus on reliability, speed, and trade supply benefits

Trade Account

Application form (business name, contact, email, volume, etc.)

Connects to CRM

Confirmation message + admin approval workflow

Approved users see pricing immediately after login

Trade Portal (after login)

Quick-order table

Download area for brochures / forms

Order dashboard, invoices, reorders

Shop / Product Categories

Category grid (doors, cabinets, worktops, accessories)

Attribute filters (height, width, finish)

Variant selection with live trade price

Hidden pricing for guests

Contact

Contact form (CRM integration)

Map, phone, email, address

Legal

Privacy Policy, Terms, Returns Policy

5. Design Direction

Look & Feel

Modern, professional, trade-oriented aesthetic

Minimal clutter, clear calls to action

Industrial but premium vibe

Colour Palette

Bright Blue: #0c61e3

Yellow: #fdb500

Navy: #052049

White: #ffffff

Light Grey: #e5e5e5

Typography

Headings: Poppins / Montserrat

Body: Inter / Open Sans

Imagery

Product renders, joinery workshop shots, CNC cutting, and real installations.

6. Integrations

CRM Integration (GoHighLevel, HubSpot, or similar)

Stripe for card payments

Bank transfer for trade orders

WP All Import for bulk product uploads (admin will handle data entry)

Mailgun or SendGrid for reliable transactional email delivery

7. Deliverables

Fully functional WordPress/WooCommerce B2B website

Homepage and 4–5 main pages designed and branded

B2B logic configured (hidden pricing, role-based access, approval process)

Product structure created and ready for bulk import

Documentation covering:

Adding new products

Editing homepage banners

Approving trade accounts

Managing price groups

8. Timeline

Design: 3–5 days

Build & integration: 7–10 days

Testing & handover: 2–3 days
Total: ~2 weeks from project start

9. Budget

Estimated range: £800 – £1,500 (excluding product uploads and hosting)

10. Notes

Focus on speed, simplicity, and conversion.

Keep plugin usage minimal to maintain performance.

Must be intuitive for non-technical admin users to manage.
Project ID:
3456455
Project category:
Project budget:
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